Deutsche Telekom rated as Europe's most valuable brand for 2024 ⋆

Deutsche Telekom rated as Europe’s most valuable brand for 2024

Placing among the likes of Apple and Google, Deutsche Telekom has been rated as one of the most valuable brands in the world by the latest analysis from Brand Finance. The company’s brand value was estimated to be $73.3 billion, up 17% from the previous year. This makes Deutsche Telekom the ninth-most valuable brand in the world and the only European company in the top 10. Deutsche Telekom Europe most valuable brand

Deutsche Telekom’s strong performance is attributed to its strong brand reputation, its leading position in the European telecommunications market, and its investments in innovation and emerging technologies. The company is also well-positioned to benefit from the growing demand for connectivity and digital services in Europe.

2024 most valuable brand ranking by Brand Finance

To create the ranking, Brand Finance analyzed 6.000 brands from 41 countries around the world to see which were the most valuable and the most powerful. To calculate each firm’s score, the report looked at the strength and impact of a company’s brand and how much “royalty” companies earn as a result.

To calculate a brand’s strength, experts looked at how much firms spend on branding, how 150.000 survey respondents perceive the brand, and whether firms earn more because of their branding. A simple way to look at it is to think about how much more Heinz can charge for ketchup versus other sauce brands, simply because they are Heinz.

US tech giants see brand values skyrocket

In 2024, Apple was rated as having the most valuable brand in the world, with experts estimating that their branding alone is worth nearly half a trillion dollars. American tech giants dominated the list, with Apple being joined by the likes of Facebook, Google, and Microsoft in the top 10. Deutsche Telekom Europe most valuable brand

Brand Finance noted that the last year has seen tech companies explode in terms of both profits and value. The brand value of both Microsoft and Apple grew by over 70 percent in 2023, while processor manufacturer Nvidia saw its valuation rise by a whopping 163 percent.

Deutsche Telekom is the most valuable European brand

While the top 10 may have been dominated by Silicon Valley mega-corporations, German international companies found representation in the higher echelons: Deutsche Telekom is considered to be the ninth most valuable brand in the world and the most valuable in Europe.

Writing in the report, Deutsche Telekom’s Chief Brand Officer Ulrich Klenke said that the brand’s value had increased due to improvements in their service, noting that in nine out of 10 countries that they serve, either as Deutsche Telekom or T-Mobile, they are rated best in the business for customer satisfaction.

“We are proud that the T is increasingly perceived as a strong symbol,” Klenke concluded.

Here are some of the factors that contributed to Deutsche Telekom’s success in 2024:

Strong brand reputation: Deutsche Telekom is consistently ranked as one of the most trusted and respected brands in the world. This strong reputation is based on the company’s commitment to providing high-quality products and services, its focus on customer satisfaction, and its responsible corporate citizenship.
Leading position in the European telecommunications market: Deutsche Telekom is the largest telecommunications provider in Germany, and it has a strong presence in other European markets as well. The company’s extensive network infrastructure and its ability to deliver innovative products and services have helped it maintain its leading position in the market.
Investments in innovation and emerging technologies: Deutsche Telekom is committed to investing in innovation and emerging technologies, such as 5G, cloud computing, and artificial intelligence. These investments are helping the company to stay ahead of the curve and to develop new products and services that meet the needs of its customers.

Deutsche Telekom’s success in 2024 is a testament to its strong brand, its commitment to innovation, and its focus on providing customers with the best possible experience. The company is well-positioned to continue to grow and to be a leader in the European telecommunications market in the years to come.