Receiving calls abroad without roaming fees isn’t new, but 7G eSIM is trying to make it easier. The UK-based provider has launched a feature called “Keep My Number”, designed to let users stay reachable on their existing mobile number while traveling — no call forwarding, second SIM, or VoIP app required.

Following a pilot phase in Israel, the service is now available in the UK, with further expansion planned to the US, Germany, and Canada. It utilizes internet-based call routing via a 7G eSIM profile, enabling travelers to answer calls on their regular number using mobile data or Wi-Fi, regardless of their carrier or location.

Not Entirely New — But Integrated Differently

While the concept closely resembles solutions already offered by BNESIM, Ubigi, AloSIM+Hushed, and others, 7G’s approach focuses on integration and simplicity rather than introducing new technology. These platforms allow users to make and receive calls over data networks using local or virtual numbers, often linked to their existing SIMs.

What differentiates 7G’s version appears to be the integration: users can keep their original mobile number active globally without separately managing virtual lines or third-party apps. Technically, it remains a VoIP-based service, but it aims to make the experience less visible to the user.

A Niche but Useful Development

The feature may appeal to business travelers, digital nomads, and consultants who frequently move between countries and want to stay reachable on their primary number without roaming costs. However, given that similar outcomes can be achieved through existing tools like Wi-Fi calling, call forwarding, or VoIP apps, it’s unclear whether 7G’s implementation represents a major breakthrough or simply a more convenient packaging of existing technologies. If you want to know more about eSIM providers with voice services (real ones!), get it here.

Market Context

The global eSIM market continues to grow, with providers such as Airalo, Nomad, and Yesim focusing on data connectivity rather than voice continuity. Voice and identity-based features like “Keep My Number” could help smaller providers differentiate themselves, especially among business users who still rely on voice communication.

A Step Forward — But Not a Revolution

7G’s “Keep My Number” reflects the telecom industry’s ongoing attempt to merge traditional voice services with digital connectivity. It’s an incremental step toward more seamless communication — but not the radical change the marketing suggests.