In a move that signals increasing consolidation in the cloud communications space, Zadarma—the European-based cloud communications specialist—has announced its acquisition of Spanish VoIP provider Megacall, headquartered in Málaga. This marks Zadarma’s second acquisition following last year’s takeover of U.S. operator VoIPVoIP.

For travel tech companies, virtual-office brands, global teams, and roaming specialists, this development is worth watching because it shows how cloud-communications providers are scaling globally, layering in features such as AI, analytics, and global numbering to meet the demands of distributed work, remote sales, and digital nomad business models.

New Capabilities for Megacall Customers

Under the acquisition deal, Megacall customers are set to gain access to a robust set of enhanced services and an updated user experience:

• A refreshed, user-friendly website and platform interface.
• AI-powered speech analytics and other tools that surface insights and improve business communications.
• Virtual phone numbers in 110+ countries, enabling a local presence anywhere.
• A cloud PBX system that supports business-grade phone system features (IVR, call tracking) but is easy to adopt.
• A built-in CRM with call tracking and reporting. Extended API access and ready integrations with popular CRM and AI systems—platforms like Zoho, HubSpot, and Clientify, plus AI agents like ElevenLabs.
• 24/7 multilingual customer support via chat or phone.

Notably, Megacall previously carved out a strong role offering turnkey, fully customized solutions for clients who want a managed setup. In contrast, Zadarma emphasizes a more “self-service” flexible model—this acquisition thus brings two complementary approaches together.

The transition has been managed with continuity in mind: existing Megacall customers have experienced no disruption in service while gradually gaining access to the new feature set.

Why This Acquisition Makes Strategic Sense

From a strategic standpoint, several dimensions make this move meaningful—not just for the two companies involved but for the broader cloud communications and travel-tech ecosystem.

1. Accelerated European expansion
Zadarma already has offices in Bulgaria, the UK, Poland, and Spain, and operates six data centers across three continents. By acquiring Megacall in Spain, it strengthens its Iberian foothold and complements its EU presence, giving it more direct reach into Spanish-language markets, SME segments, and potentially Latin-American linkages.

2. Feature-rich service stack – matching modern demand
The addition of AI, speech analytics, global phone numbers, and deep CRM/AI integrations is aligned with the shift in business communications from simple VoIP to embedded communications-cloud platforms, where voice, data, analytics, and CRM converge. For travel tech firms, roaming providers, and global workforces, this matters: you not only need connectivity but also insight and management tools.

3. Competitive posture in a crowded market
The communications-cloud space is fragmenting and re-aggregating. Players like RingCentral, 8×8, and Vonage are vying with niche regional providers. An acquisition gives Zadarma scale, geographic depth, and a richer service portfolio—all of which help it stand out in the travel tech world, where global numbering and multilingual support matter.

What It Means for Travel Tech & Roaming Business

If you’re operating in travel tech (as you are) and advising on connectivity, roaming, global teams, and digital nomad-friendly infrastructure, here are a few rezonings from this deal:

• Global local presence = key for travel brands: Travel-technology firms increasingly need local numbers for global outreach (for example, local support in 20+ markets). Zadarma’s 110+ country numbering helps deliver that.
• Embedded analytics and service insights: For travel/hospitality brands, call tracking and speech analytics can drive meaningful operational intelligence—e.g., call volume from international travellers, language-based routing, sentiment analysis on support calls.
• Integration with CRM/AI = operational leverage: The integrations with HubSpot, Zoho, etc., line up with how travel tech firms already manage leads, customer satisfaction, and onboarding. Merging communications with CRM accelerates service and marketing alignment.
• Managed vs self-service flexibility: Having both turnkey (Megacall) and self-service (Zadarma) models means you can cater to different customer segments—from hospitality groups needing full service to SaaS-oriented travel-tech outfits wanting plug-and-play.
• Better regional support + multilingual access: Spanish-language markets (and potentially LATAM) are often underserved in VoIP/cloud comms; this acquisition addresses a gap for global travel/hospitality clients operating in those regions.

Market Context & How This Compares

To place this acquisition in context:

• Many cloud communications providers are doubling down on acquisitions to expand either geography or capability (see RingCentral’s acquisition of e-sentral in Japan; or Vonage’s past buy of TokBox).
• In the travel tech niche, global communications and virtual numbers are often under-leveraged; you’ll see few pure cloud-comms players that combine voice + analytics + global numbering + CRM integrations off the shelf.
• Zadarma’s strategy seems more agile and niche-friendly compared to massive unified-communications vendors—they retain focus on virtual numbers, roaming/VoIP, international phone presence—features that matter a lot in travel.
• On the flip side, global tier-one players may have deeper channel reach or enterprise brand recognition. So Zadarma still needs to articulate how it scales for large hospitality enterprises and travel conglomerates (not just SMEs).

In other words: this acquisition positions Zadarma as a serious contender in the international cloud-communications layer behind travel/roaming tech—while many other players remain more general-purpose.

Conclusion: Why You Should Monitor This

For your work in travel tech, roaming, and connected hospitality, here’s the real takeaway: this isn’t just a “vendor buys vendor” story—it reflects how connectivity and communications are becoming strategic assets, not just utilities.

Zadarma’s acquisition of Megacall demonstrates three future-focused trends:

1. Global reach matters—travel brands need to communicate locally everywhere.
2. Communications + data + analytics = value – It’s not just about calls anymore; it’s about insights and customer interaction.
3. Flexibility in service models—self-service platforms and managed setups both have places, depending on customer sophistication.

If your affiliate and B2B strategy includes recommending communications or connectivity platforms to travel/roaming-oriented clients, Zadarma deserves a place on your radar. The question now is whether they leverage the acquisition to scale rapidly, integrate the new capabilities, and articulate their value proposition to large-scale travel and hospitality firms.

Keep an eye on how they market the combined offering, what case studies emerge (particularly in Spanish or LATAM markets), and how they stack up against dominant players in UCaaS + global numbering. This move may well preempt a wave of consolidation in the travel tech connectivity layer—and for your clients, you’ll want to be ahead of that curve.

In short: this acquisition is a signal—watch how Zadarma frames its next steps and how agile players in your ecosystem respond.