YouTube rolls out free games to all users
Here’s the scoop on YouTube’s exciting foray into the world of free, bite-sized games – Playables! More than 75 games are now available to play directly on YouTube. youtube free games
A Glimpse into YouTube’s Playable Arcade
Get ready to level up your YouTube experience! The platform’s long-awaited “app store” for lightweight, free games – Playables – is finally rolling out to all users. Initially a testing ground for select users, Playables first landed for YouTube Premium subscribers in November 2023. Now, it’s time for everyone to join the fun!
Playables: A Challenge to the App Store Model?
Unlike traditional app stores, where revenue reigns supreme through paid downloads and in-app purchases, Playables takes a refreshingly different approach. Free to play, these games don’t directly clash with the established App Store model or ruffle Apple’s feathers. But wait, there’s more! Playables cleverly competes with the App Store’s free-to-play section, a haven for casual gamers and a breeding ground for ad-driven revenue.
The Curious Case of Ads and Playables
As the search giant, Google dives deeper into the world of AI, questions arise about its impact on the golden goose of its ad business – those sponsored links atop search results. Could free YouTube games eventually morph into another ad haven? While Google hasn’t hinted at monetizing Playables yet, the potential for future ad integration remains a possibility.
Beyond Entertainment: The Perks of Playables
Think of Playables as the ultimate boredom buster between your YouTube browsing sprees. These quick and engaging games are designed to keep you glued to the app, extending your watch time and overall enjoyment.
Here’s how you can find them:
- Head to the main YouTube Home page, either on the desktop or the iOS and Android app, and find Playables from the Explore menu.
- Choose from 75+ games and jump right in! You can even share the game with friends by tapping the three-dot more menu.
Playables are a fun, interactive way to experience YouTube — with lightweight, entertaining games like Angry Birds Showdown, Words of Wonders, Cut the Rope, Tomb of the Mask, and Trivia Crack and so many more that you can play right now.
You can also save your game progress and track your all-time best scores.
Diving Deeper into the Playables Experience
With over 75 minigames currently in the Playables catalog, there’s something for everyone. Gamers can save their progress and track their all-time bests, adding a touch of friendly competition to the mix. The rollout is ongoing, so don’t fret if you don’t see Playables immediately. Just give it a few weeks, and you’ll be gaming away on YouTube in no time!
The Gaming Craze: Beyond YouTube
YouTube isn’t the only tech giant hopping on the gaming bandwagon. Netflix has been busy building its own game library through acquisitions, licensing deals, and in-house development. Meanwhile, Fortnite maker Epic Games is leveraging new EU regulations to bring its game store to European users. Even LinkedIn, known for professional connections, has surprisingly dipped its toes into the gaming world. youtube free games
The Underlying Motive: Why the Gaming Rush?
These developments highlight a fascinating trend: companies are strategically utilizing games to bypass App Store commissions and boost their bottom lines. Take Netflix, for example. While their games are available on the App Store, accessing them requires a Netflix subscription purchased directly from their website, effectively circumventing App Store fees.
Conclusion: A New Era of Entertainment on YouTube
With the arrival of Playables, YouTube is poised to transform into a one-stop shop for entertainment, encompassing not just videos but also casual gaming. Whether you’re a seasoned gamer or a curious newcomer, Playables offers a delightful way to unwind and have some fun between your YouTube binges. So, the next time you find yourself browsing YouTube, keep an eye out for Playables – you might just discover your new favorite pastime!
