The presence of highly developed network infrastructure, along with high penetration of internet service and smartphone adoption, fosters the demand for Wi-Fi hotspot devices. The widespread adoption of Bring Your Own Devices (BYOD) and enterprise mobility solution among organizations also promotes the deployment of WiFi hotspots in the market. wi fi hotspot

In addition, the presence of prominent companies such as Cisco, AT&T, and Verizon is supporting market growth, Global Market Insights revealed.

The global WiFi hotspot market has expanded at an unparalleled pace lately, owing to the rapid adoption of smartphones and other WiFi-enabled smart devices. It was reported that the number of smartphone users has crossed the 2 billion mark, and with new, more advanced products being offered consistently, the smartphone market will observe remarkable growth.

The number of people using portable devices like laptops and tablets has increased, encouraging the commercial and private sectors to install hotspots across various infrastructures, boosting the WiFi hotspot industry’s revenue. As most public services have become available online throughout the world, governments are undertaking initiatives to develop the Wi-Fi hotspot market in their respective regions.

The hardware segment in the Wi-Fi hotspot market is expected to grow significantly over the forecast period, with a CAGR of approximately 11%. The hardware market is driven by an increasing demand for mobile hotspot devices. Mobile hotspot devices allow users to connect to the internet via 3G, 4G, and LTE networks. It is equipped with an LCD screen that displays signal strength, data consumption, and real-time network status.

The increasing adoption of Wi-Fi services in automotive and the growing adoption of smartphones are the major forces accelerating the adoption of mobile WiFi hotspot devices. The software market is anticipated to grow substantially during the projected timeline. The Wi-Fi hotspot market is propelled by a growing demand for cloud-based software among enterprises. The cost-effectiveness, scalability, and flexibility offered by cloud models are the primary factors driving the demand.

The limited frequency range of WiFi hotspot technology is restraining market growth. Inherent limitations associated with the range and multipath interference of WiFi technology restrict user mobility. The radio frequency signals of WiFi hotspots are subject to the limitations posed by the structural properties of a hotspot location. The radio frequency of a typical Wi-Fi hotspot device cannot reach beyond 20 to 25 meters.

The commercial application segment is anticipated to register a high growth rate in the Wi-Fi hotspot market over the projected period. The retail market is expected to grow rapidly due to the widespread adoption of WiFi hotspot services at retail establishments. Retailers are using Wi-Fi-assisted technologies such as the IoT, mobile applications, and POS systems to predict customer behavior and create a more personalized experience. The residential market is expected to grow due to the increasing data traffic caused by the rising consumption of rich media content. Moreover, the growing disposable income of consumers is also driving the residential market.

The players operating in the wi-fi hotspot market are Aerohive Networks, Alcatel Lucent, Belkin International, Cisco, Ericsson, Aruba, a Hewlett Packard Enterprise company, Huawei Technologies, NETGEAR, Nokia, Ruckus Networks, TP-Link Technologies Co., Ltd., Ubiquiti Networks, and ZTE Corporation.