I get this question a lot: “Why eSIMs? Out of all the things you could write about, why did you decide to focus on something so niche?” And I get it. On the surface, eSIMs aren’t exactly glamorous. They’re tiny, invisible pieces of tech tucked deep inside our phones. But here’s the truth: once I really understood what eSIMs could do—and how they could change the way we travel, work, and connect—I was hooked.

So, this isn’t some calculated SEO play (though hey, that helps too). This is personal. Let me walk you through how I ended up building a business, a content strategy, and frankly, a small obsession around eSIMs.

The Travel Problem We Don’t Talk About Enough

First, let’s rewind to pre-eSIM life. If you’ve ever stepped off a plane, turned off airplane mode, and then felt your stomach drop after seeing that terrifying “Welcome to ! Calls: €3/min. Data: €12/MB” text, then you already get it.

Roaming has always been one of those travel annoyances that people just “put up with.” Either you pay a fortune, spend your first hour abroad hunting down a SIM card kiosk, or—my personal favorite—you live Wi-Fi-to-Wi-Fi like a digital nomad in survival mode.

For years, this was just normal. But should it be?

That’s where eSIMs come in. They eliminate the need to physically swap SIM cards, they let you compare offers instantly, and they’re already baked into most modern smartphones. You scan a QR code, activate a plan, and boom—you’re online. No shops. No paperwork. No roaming scams.

This little bit of tech fixes one of the biggest travel pain points. That alone makes it worth paying attention to.

A Nerdy Fascination That Turned Into a Mission

I’ve always been a bit of a travel tech nerd. I’m the person who reads reviews of portable chargers, tests out translation earbuds, and knows way too much about airport lounge access. But when I stumbled onto eSIMs, it felt different. Like I’d found a quiet revolution happening under everyone’s nose.

I started digging deeper. I learned how telecom companies were handling this shift. I explored the different platforms offering eSIM services. I tested the plans. I travelled with them. And honestly? I became obsessed.

What started as curiosity turned into advocacy. Because it wasn’t just about the tech anymore. It was about giving people a better way to stay connected—especially travelers who are often at the mercy of overpriced or inaccessible options.

It’s Not Just for Techies Anymore

One thing I realized early on: most eSIM content online was written by techies for techies. But what about the average traveler who just wants to post on Instagram or call their Airbnb host without stress?

That’s why I decided to make my eSIM content as user-friendly and jargon-free as possible. I wanted to be the person who could explain things clearly, compare plans honestly, and help people make smarter decisions without falling into a tech rabbit hole.

And guess what? It worked. The more I wrote, the more I heard from readers who said things like: “I had no idea this existed until now, but you just saved me €80 on roaming fees.”

That kind of feedback fuels everything I do.

The Global Potential Is Massive

Here’s the thing: eSIMs aren’t just a “nice-to-have” for travelers. They’re becoming the standard. Apple, Samsung, Google—they’ve all embraced eSIM tech. Some phone models no longer even have a physical SIM tray. This is where the industry is heading, fast.

That means opportunity.

But it also means confusion. With hundreds of providers, dozens of plans per country, and wildly different pricing models, people need help navigating this space. So I leaned in. I started comparing offers across markets. I partnered with eSIM providers. I created tools and guides. I made this my niche.

And unlike other travel trends that fade after a season or two (looking at you, hoverboards and smart luggage), eSIMs are here to stay. They’re going to be essential infrastructure for how we travel and work remotely in the next decade.

There’s a Human Side, Too

Beyond all the tech and trends, what really keeps me focused on eSIMs is the people. Every traveler has a story about getting ripped off, getting lost without signal, or panicking at the airport because their SIM didn’t work. eSIMs help people avoid that.

I’ve heard from digital nomads who say eSIMs let them keep working while country-hopping. I’ve talked to families who didn’t want their teens going offline while traveling alone. I’ve met startup founders using eSIMs to expand into new markets without the need for local offices.

These are real people solving real problems with a piece of tech most folks don’t even realize is available to them.

Why I’m Not Moving On

Sometimes people ask me, “Aren’t you worried this is too niche? That you’ll run out of things to say?”

Honestly? No.

Because this isn’t about selling SIM cards. It’s about solving one of the most universal problems in travel: staying connected. eSIMs are just the beginning. They connect to bigger conversations about digital identity, privacy, mobility, work-from-anywhere lifestyles, and the future of telecom. I see eSIMs as the foundation for all of that.

As long as people are crossing borders, working remotely, or living globally—there will be a need for smarter connectivity solutions. And I plan to be right there, making sense of it all.

So Why eSIMs? Because They Matter.

They might be invisible, but their impact isn’t. eSIMs reduce costs, reduce stress, and increase freedom. And for travelers, nomads, and tech-savvy explorers, that’s priceless.

That’s why I focus on eSIMs. Not just as a topic—but as a mission. To simplify the tech, make it accessible, and help people take control of how they connect across the world.

And if you’ve read this far, maybe you get it now too.

Let’s stay connected. Literally.

Whether you’re planning a trip or just want to understand your options better, you’ll always find straightforward, honest advice here. No fluff. Just the facts—and maybe a few jokes along the way.