Vietnamese travelers now have a new way to manage their international spending—and it’s a big one. Visa and DealMe have officially launched NanuPay, a cross-border installment payment solution that lets Vietnamese Visa credit cardholders split their purchases into flexible installments while shopping abroad. Vietnam Visa card installment payments

The service has gone live in South Korea, marking the first market to enable this feature for Techcombank and Sacombank Visa cardholders. The best part? Shoppers can choose an installment plan instantly at checkout—no new cards, no apps, and no friction.

For Vietnamese consumers who frequent South Korea—whether for shopping, beauty treatments, or medical tourism—this is a big step toward making international spending as smooth and familiar as shopping at home.

Making cross-border payments feel local

NanuPay is designed around one simple but powerful idea: to make paying abroad feel as flexible and effortless as it does at home.

As Vietnam–South Korea travel and commerce ties deepen, the service fills a gap that’s long existed between domestic convenience and cross-border complexity. Now, Vietnamese travelers can enjoy the same installment flexibility they have in Ho Chi Minh City while standing at a checkout counter in Gangnam.

Through NanuPay, Visa and DealMe are extending domestic-style installment options beyond borders, supporting Vietnam’s ongoing digital transformation and making spending overseas more manageable—and more affordable.

Where NanuPay is available

The initial rollout focuses on some of South Korea’s most popular destinations for Vietnamese shoppers and medical tourists.

Techcombank and Sacombank Visa credit cardholders can now use NanuPay at Shinsegae Duty Free stores, as well as top-tier beauty and medical providers in Seoul and Gangnam—including

• Lien Jang Plastic Surgery & Dermatology
• Samsung Miracle Eye Clinic
• Le Dental Clinic
• Laprin Clinic

These partners are offering interest-free installments, exclusive discounts, and complimentary gifts to early adopters of the program.

And this is just the beginning—Visa and DealMe are already planning expansions to the United States, Japan, Singapore, Hong Kong, Malaysia, Indonesia, and the Philippines, allowing Vietnamese travelers to enjoy the same frictionless experience across multiple international destinations.

Why Vietnam’s shoppers are ready for this

Vietnam’s consumer landscape is rapidly changing — and the numbers back it up.

According to Visa’s Green Shoots Radar survey, seven in ten Vietnamese consumers (led by Gen Z and Millennials) plan to make big-ticket purchases, particularly in healthcare (65%) and travel (61%). That’s higher than the average across Southeast Asia and the broader Asia-Pacific region.

In other words, Vietnamese travelers are not afraid to spend, but they value flexibility and control. NanuPay’s installment option at checkout fits perfectly into this mindset—especially at South Korean beauty clinics and luxury retailers, where transparency, convenience, and payment flexibility matter most.

Gen Z wants personalization and seamless payments

Visa’s Gen Z Decoded report further highlights how Vietnamese Gen Z consumers value personalized experiences and frictionless digital payments. South Korea ranks among their top travel and shopping destinations — making NanuPay a timely match for their preferences.

Instead of forcing them to download yet another app or apply for a new card, NanuPay meets them where they already are — at checkout.

By offering transparent, interest-free installments, Visa and DealMe help young Vietnamese travelers budget responsibly while still enjoying premium experiences abroad. This move not only supports financial inclusion but also aligns with Vietnam’s national cashless economy vision — creating a bridge between local banking innovation and global lifestyle trends.

The players behind the move

Dung Dang, Visa Country Manager for Vietnam and Laos, described the collaboration with DealMe as a way to “connect the entire ecosystem so innovation reaches consumers faster.”

Visa’s role here is strategic: it sits at the center of commerce, linking banks, fintechs, merchants, and platforms. NanuPay showcases how Visa can go beyond transaction processing — it’s enabling lifestyle-oriented financial experiences that adapt to modern consumers’ travel and spending habits.

Kim Tae Hong, Senior Vice President of DealMe, emphasized how South Korea’s advanced installment infrastructure allowed for a smooth launch. DealMe’s platform ensures rapid merchant onboarding while reducing operational friction, a key factor for sustainable adoption.

Both sides are already eyeing further expansion — and with South Korea as a model market, global rollouts could happen faster than expected.

Why this matters beyond Vietnam and Korea

This launch isn’t just about two markets — it’s about setting a template for cross-border consumer fintech in Asia.

Installment payments (or “Buy Now, Pay Later” models) have already gained major traction worldwide, with players like Klarna, Afterpay, and Affirm dominating Western markets. But while those models often rely on third-party apps and credit checks, NanuPay takes a different approach—one that’s bank-integrated, transparent, and card-based.

That distinction matters. It means the experience is smoother, more secure, and easier to scale globally. It also aligns with how Asian consumers prefer to manage money—through trusted banking partners and familiar payment brands like Visa.

As countries like Japan, Singapore, and Malaysia continue to attract Vietnamese travelers, the demand for localized, responsible cross-border credit solutions will only grow. NanuPay might be the first mover in Vietnam, but it’s unlikely to be the last.

Final thoughts: the next frontier for travel fintech

NanuPay is more than a payment feature — it’s a glimpse into the future of travel fintech in Asia.

By merging Visa’s global network with DealMe’s regional agility, the partnership solves a real-world traveler problem: how to make high-value purchases abroad without friction, confusion, or financial strain.

It’s a smart, strategic response to an evolving traveler economy, where Vietnamese consumers are increasingly affluent, mobile, and digitally native. As global tourism rebounds and cross-border spending rises, NanuPay’s success could influence other markets—from Indonesia to the Philippines—to follow suit.

In a world where digital wallets and BNPL apps compete for attention, NanuPay’s card-integrated, zero-interest installment model feels refreshingly simple. If this pilot takes off, Visa and DealMe might just redefine what “flexible payment abroad” really means—setting a new benchmark for how travel and finance connect in Asia’s digital decade.