Virtual try-on is a convenient alternative to the traditional fitting room. Trying on items virtually can save shoppers time and energy and present additional opportunities for retailers to showcase promotions to their customers. Providing an alternative to fitting rooms will improve the customer experience and empower staff to be more efficient.

Digital display experience platform, Raydiant, is now offering an exciting new virtual try-on solution to their fashion retail customers. Virtual try-on is brought to stores by Zyler, a fashion technology that allows customers to see themselves in any outfit without having to physically try them on. This means that retail spaces can be transformed, maximizing space and making use of the latest innovations in fashion. When customers see themselves in items before purchase, they are more excited about the products, their confidence is boosted, and the brand becomes more inclusive. Customers shop and buy more, and are less likely to return the products they purchase.

Retailers who wish to introduce the technology to their customer experience can sign up directly from the Raydiant marketplace.

Raydiant is excited to offer this new virtual try-on offering in combination with their digital signage solutions. The introduction of this type of technology will boost footfall, encourage customer engagement, and allow their clients to promote in style.

CEO of Zyler, Alexander Berend, comments: “We have partnered with Raydiant to help brands take control of their in-location experience. We have seen a massive impact with stylists helping their customers find perfect items with our virtual try-on solution, and now it’s easier than ever to get set up in-store”.

4 ways how virtual try-on will transform your brick-and-mortar

1. Bring convenience to customers

No more flagging down employees to unlock changing rooms, no more waiting in long lines for rooms to become available, and no more walking to different floors of department stores to try on items. Today’s customers are on the go, which means they’re looking for efficient and streamlined shopping experiences.

For shoppers who are on a time crunch, virtual try-on is a convenient, time-efficient way to make quick decisions. They can scan a QR code to enter their measurements, upload a photo of themselves, and instantly begin trying on the items they’ve been eyeing.

Virtual try-on is the answer for shoppers who are tired of carrying clothes around, the 65% of parents who shop with their kids, and customers who would rather not deal with winter layers. With a frictionless try-on experience, increase your sales volume and keep customers coming back.

2. Reduce crowding

Fitting room lines create congestion, which blocks the flow of foot traffic and makes certain aisles more difficult to access. Some retailers have implemented virtual queues, sending shoppers text alerts when rooms are available. While this addresses congestion in the immediate vicinity of the changing rooms, it doesn’t solve the problem of overcrowding in general.

Virtual changing rooms streamline the try-on process to reduce crowding, so your customers can maintain their personal space and have a better shopping experience overall.

3. Optimize your staff and your space

For maximum efficiency, fitting rooms should be staffed by extra personnel. However, not all businesses are able to dedicate team members to managing fitting rooms. Virtual try-on alleviates the burden of managing changing rooms so employees can stay on top of ringing up customers, replenishing inventory displays, and assisting shoppers.

Virtual fitting rooms are also a great option for pop-up shops or retailers with small spaces. They’re a great tool for businesses that still want to offer a try-on experience for customers but don’t have the square footage for physical rooms.

4. Promote seamlessly

The Zyler virtual try-on app includes customization options that allow you to display stunning promotions alongside a virtual try-on code. Use an eye-catching image of your current campaign or a graphic for your seasonal sale as the backdrop for your QR code.

In addition, you can put together a virtual try-on catalog to inspire shoppers to browse your sale or new arrivals. Offer style guides to help customers mix and match to put together the perfect outfit for any occasion. Encourage product discovery and dwell time by bringing a virtual shopping experience in-store.

Zyler is a virtual try-on solution for fashion brands and retailers that allows their customers to try on clothing in just a few simple steps. Zyler was created by Anthropics Technology Limited, a tech company based in London, UK. Raydiant is a platform that helps businesses keep customers and employees engaged through digital touchpoints.

Enjoyed this? Let your friends know!