Virgin Mobile Kuwait has unveiled its Metaverse program
Virgin Mobile Kuwait last week announced its Metaverse programme to collaborate with Kuwaiti content creators on platforms including The Sandbox.
The initiative is aimed at building digital literacy and capacity in Kuwait as the company cements its position as the market’s leading digital telco. In addition to The Sandbox, Virgin Mobile is collaborating with leading global digital content provider Nonvoice LLC, which is based out of the United States. The two parties have signed a Memorandum of Understanding to bring the latest innovations to Kuwait and the wider Middle East region.
Virgin Mobile Kuwait is preparing to launch it in the coming weeks as the latest operation in the Virgin Mobile Middle East and Africa footprint (which already has successful telcos operating out of the United Arab Emirates, Kingdom of Saudi Arabia, and Oman).
The collaboration with Nonvoice will see Virgin Mobile become the first telco in the world to roll out its cutting-edge services that have been in development for the past six months.
Content creators, gamers and coders are encouraged to register with Virgin Mobile Kuwait’s “MetaTribeKW” Community to gain access to the services and a host of exclusive experiences, content and challenges.
Virgin Mobile Kuwait’s CEO Benoit Janin said encouraging the people of Kuwait to engage with the brand in the Metaverse was an exciting part of the company’s customer engagement strategy, providing the already digitally advanced market refreshing new services and experiences. “The Metaverse offers enormous opportunities to accelerate digital skillsets such as computer programming, content creation, gaming and e-commerce.
Nonvoice CEO Simon Buckingham said the collaboration was a great move for both Virgin Mobile Kuwait and Nonvoice which is ramping up its Metaverse services for the global telecommunications sector. We see the Metaverse as a great fit for Virgin Mobile Kuwait, which is focused on taking customers further on their digital journeys to explore new platforms and join online communities in Web 3.0.
