From today, Virgin Media O2 is giving its Volt customers more choice than ever before. New and upgrading users who take a Volt bundle — which combines Virgin Media broadband with an O2 SIM—can now choose between three mobile plan options: Classic, Plus, and Ultimate.

This marks a big shift from the previous setup, where Volt was only available with the Classic Plan. Now, subscribers can mix and match broadband and mobile options more freely, customising their data, roaming, and security features to fit how they actually travel and stay connected.

A Triple-Tier Mobile Experience

Each Volt Plan builds on the last, offering a different mix of data flexibility, security, and entertainment perks:

• Classic Plan – The entry-level option still comes with generous extras. Customers get EU roaming at no extra cost (O2 remains the only major UK operator to offer this as standard), access to O2 Extras like three months of Disney+ or Amazon Prime, and inclusive roaming in 75 countries, from the EU to the US and Australia.
• Plus Plan—Adds data rollover, letting customers carry unused data into the next month, six months of O2 Extras, and the same roaming coverage as Classic—all tailored for frequent travellers who need flexibility without the premium price tag.
• Ultimate Plan—The top tier goes all in. Customers get lifetime O2 Extras (such as Disney+ Premium or Amazon Prime), McAfee Security worth £4.99/month, data rollover, and roaming in 123 countries, including Thailand, Turkey, and Dubai. It’s the package for those who live half their lives on the move.

Volt Bundle Benefits Beyond Mobile

The Volt magic happens when Virgin Media broadband meets O2 mobile. According to Choose Broadband, Volt customers can unlock perks worth up to £552 — and that’s without paying extra. These include:

• Double mobile data across all eligible O2 Plans in the household.
• Free broadband speed boost to the next available tier (up to 1Gbps).
• The UK’s market-leading WiFi guarantee — 30 Mbps in every room, or £100 credit back.

As Christian Hindennach, Chief Commercial Officer at Virgin Media O2, puts it:

“We’re always looking to give our customers more choice and flexibility… Whether that’s enjoying more data, added security with McAfee, or inclusive roaming in even more destinations, it’s all part of our commitment to deliver great value and powerful connectivity.”

The Priority Advantage

Volt customers also get access to Priority, O2’s loyalty platform, which Uswitch says can save members an average of £340 per year. Priority users enjoy early access to major concerts, daily rewards, and unique experiences — a nice lifestyle bonus that keeps the O2 ecosystem feeling more premium than most competitors.

The Bigger Picture: Connectivity Bundles Are the New Normal

Virgin Media O2’s move reflects a wider trend: telecom players across Europe are rethinking what “bundles” mean in a hybrid work and hyper-connected travel era. BT’s EE, Vodafone EVO, and Sky Mobile have all blurred the lines between home broadband, mobile data, and entertainment—but O2 remains the only major UK carrier still offering inclusive EU roaming as a standard feature.

That’s a strategic advantage, especially as consumers grow weary of post-Brexit roaming charges. According to Ofcom’s 2024 Communications Market Report, roaming costs are among the top three pain points for mobile users travelling abroad. Virgin Media O2’s move to integrate flexible roaming tiers into Volt plans directly addresses that friction—while still rewarding loyalty with real, measurable perks.

At a time when most telecoms are quietly trimming benefits or introducing hidden fees, Volt’s expansion feels almost refreshing. It aligns with a growing shift toward modular connectivity — where users choose add-ons that fit their digital lifestyle instead of accepting rigid one-size-fits-all contracts.

Final Take: Volt’s Flexibility Sets a New Benchmark

Virgin Media O2’s expanded Volt portfolio does more than add choice — it redefines what a customer bundle should feel like in 2025. By combining fast broadband, generous roaming, real entertainment perks, and clear security value, Volt bridges the gap between telecom utility and digital lifestyle brand.

While rivals like Vodafone or EE may still dominate individual metrics like network speed or 5G coverage, Virgin Media O2’s strength is in its ecosystem. It’s not just about connectivity anymore — it’s about connected convenience. And with Volt now more customizable than ever, the message is clear: the future of mobile isn’t just about data. It’s about how seamlessly that data moves with you.