Business cards provide the customer with the first bit of information about you and your business. This moment often determines whether the customer will favor you or your competitors. Many account managers also use business cards as icebreakers when meeting new clients. By accepting a business card, the customer subconsciously agrees to participate in joint negotiations. business card

Annually, 10,000,000 business cards are printed in America alone. Of these, 88% will end up in the trash after only a few days. Even so, business cards are still a very popular tool that can draw in new customers when used properly.

The most common reasons for discarding business cards

Have you also wondered why so many business cards end up in a basket?

The most common reason is simple: according to statisticbrain.com, people don’t currently need the service they are offered and don’t see a need for it in the near future. Another reason is simply that they don’t think you are likable enough and don’t want to work with you. Do not take it personally; it just happens.

What should a business card look like?

When choosing between a classic and modern business card design, choose a modern approach. Colorful and interestingly designed business cards survive up to 10 times longer than plain white ones. The quality of the business card also plays a role in choosing a service provider: people clearly prefer services represented by business cards printed on higher than standard quality paper.

READ MORE: Only 7% of businesses are on the right contract. Are you?

In addition, colorful and otherwise interesting processing helps people remember the business or brand under which you operate. Be original while maintaining your company’s identity.

In addition to your company’s contact details and logo, make sure to have a link to your site; QR codes that allow contact numbers to be saved quickly are also popular. The goal is to make it clear to the customer that you are the one and only choice. It is possible that they don’t need your service at the moment, and then the main task of the business card is to capture enough interest that discarding it would cause a feeling of disappointment.

Having a business card is still a valuable tool for professionals, even in today’s digital age. While it’s true that many people exchange contact information using smartphones or social media platforms, business cards provide a tangible and professional way to exchange information during face-to-face meetings.

Here are a few reasons why having a business card is still important:

1. Professionalism: Business cards are a symbol of professionalism and can help you make a positive first impression. They show that you take your work seriously and are prepared to network and build connections.
2. Convenience: Business cards are small and easy to carry, making them a convenient way to exchange contact information in a variety of settings, from conferences to social events.
3. Memorability: A well-designed business card can help you stand out from the crowd and make a lasting impression on the people you meet. It can also serve as a visual reminder of your meeting, making it easier for people to remember you and your business.
4. Branding: Business cards provide an opportunity to showcase your brand and make a statement about your business. You can use your card to showcase your logo, colors, and other design elements that help to reinforce your brand identity.

Overall, having a business card is still a good idea for professionals looking to build connections and promote their businesses. Whether you’re just starting out or are a seasoned professional, a well-designed business card can help you make a lasting impression and stand out from the competition.

Vistaprint is a popular online printing service that offers a range of customizable business card designs and printing options.