In the bustling world of travel and hospitality, Marriott International stands out as a colossus. With its expansive network of properties and a reputation for excellence, Marriott has become a household name among travelers worldwide. But there’s more to this hospitality giant than meets the eye, especially when it comes to its travel agent program. This initiative isn’t just about booking hotels; it’s a comprehensive approach to creating unforgettable travel experiences.

As we dive into the world of Marriott’s travel agent program, let’s uncover how it’s shaping the future of travel, one booking at a time.

Marriott ‘s Travel Agent Program offers a variety of benefits to accredited travel agencies and their travel advisors. These benefits include:

Exclusive Fam-Tastic Rates: Qualified travel advisors can enjoy exclusive Fam-Tastic rates at thousands of Marriott hotels worldwide. These rates are typically significantly lower than the standard rates, and they are available for a limited time.

Higher Commissions: Accredited travel agencies that participate in Marriott’s Preferred Travel Agency (PTA) program receive a higher commission rate on all transient commissionable bookings made across Marriott’s portfolio of brands worldwide. The PTA commission rate is 10%, which is higher than the standard commission rate of 8%.

To be eligible for the PTA program, travel agencies must meet certain criteria, including having at least one qualified travel advisor for each IATA/ARC/IATAN/TIDS/CLIA number and completing the Hotel Excellence! Core and the latest Continuing Education training.

Continuing Education Credits: Marriott’s Hotel Excellence! The training program provides travel advisors with the knowledge and skills they need to sell Marriott hotels effectively. The program offers CEUs for The Travel Institute’s CTA/CTC certification, the Association of Canadian Travel Agencies certification, and CLIA credits.

Access to Tools and Resources: Marriott provides travel advisors with a variety of tools and resources to help them sell Marriott hotels, including a dedicated website, a travel agent rate search tool, and a sales toolkit.

Exclusive Events and Promotions: Marriott hosts many exclusive events and promotions for travel advisors, such as fam trips and product training sessions.

In addition to these benefits, Marriott also offers travel advisors a variety of other support services, such as:

• Dedicated customer service team
• Online booking tools
• Payment processing services

To participate in Marriott’s Travel Agent Program, travel agencies must be accredited by a recognized travel agency association and meet certain eligibility requirements. Once approved, travel advisors can access all of the benefits of the program through the Hotel Excellence! website.

Marriott’s Travel Agents website enables you to:

• Access convenient online commission services
• View Marriott’s commission policy
• Learn about Marriott’s Hotel Excellence! Training Program
• Learn about Marriott’s Preferred Travel Agency Program
• Book your exclusive Fam-Tastic rates at thousands of hotels worldwide

Marriott’s Travel Agent Program has been a valuable tool for the company in achieving its strategic goals. The program has helped Marriott increase sales, improve the customer experience, strengthen relationships with travel agencies, and increase brand awareness.

Here are some specific examples of how Marriott’s Travel Agent Program has affected the travel industry:

• The program has helped to increase the number of Marriott hotels that are sold through travel agencies.  According to a recent study by Phocuswright, 51% of all Marriott bookings in North America are made through travel agencies.
• The program has helped to improve the conversion rate for travel agency bookings. A study by Amadeus found that travel agency bookings for Marriott hotels are 14% more likely to convert into actual stays than direct bookings.
• The program has helped to increase the average daily rate (ADR) for Marriott hotels. A study by STR found that the ADR for Marriott hotels booked through travel agencies is 12% higher than the ADR for direct bookings.

These are just a few examples of how Marriott’s Travel Agent Program has had a positive impact on the travel industry. The program has helped to make Marriott a more competitive force in the market and has helped to improve the overall travel experience for consumers.

Overall, Marriott ‘s Travel Agent Program is a valuable resource for travel agencies and their advisors. The program offers several benefits that can help agencies increase their sales and improve their profitability.