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UK’s most attractive tourist destinations in Instagram

Brexit has reshaped the world’s perception of Britain and impacted travel for many. Premier Inn Hotels Limited analyzed 20,000 images from authoritative British Instagram accounts to identify which foods and landmarks are featured most often—the UK’s most attractive tourist destinations.

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They then surveyed 1,000+ Americans and Britons to find out how their opinions compare.

  • When it comes to lunch, fish & chips rank #1 on UK tourist Instagrams, while Britons actually eat curry & rice the most (62%)
  • Tower Bridge is the most well-known British landmark, correctly identified by 94% of Britons and 64% of Americans… UK’s most attractive tourist destinations
  • But Northern Ireland is the place to be – a majority of UK tourist destinations that people really want to visit are in NI, and the Giant’s Causeway came first
  • Despite the proven interest in visiting Northern Ireland, only 3% of landmark images found on the UK tourist board accounts were taken in Northern Ireland.

They were interested to see that the top attractions and foods in Britain, as voted by real people, aren’t the most photographed on Instagram!

How to make a good Instagram photo?

Taking great Instagram photos is all about capturing the essence of your subject and using lighting, composition, and editing techniques to make your images stand out. Here are some tips to help you take better Instagram photos:

  1. Pay attention to lighting: The right lighting can make a big difference in the quality of your photos. Natural light is often the best option, as it is softer and more flattering than harsh artificial light. Try to shoot in the shade or on an overcast day to avoid harsh shadows. You can also use reflectors or diffusers to control the light.

  2. Consider your composition: The composition of your photo is how you arrange the elements within the frame. A well-composed photo will be visually appealing and draw the viewer’s eye to the subject. Use the rule of thirds, leading lines, and negative space to create a balanced and interesting composition.

  3. Get close to your subject: Don’t be afraid to get up close and personal with your subject. This will help you capture more details and make your photos more intimate. You can also use a wide-angle lens to exaggerate the foreground and background, creating a sense of depth and perspective.

  4. Use editing apps: Editing apps can help you enhance the colors, contrast, and other aspects of your photos. However, it’s important to use editing sparingly and not overprocess your photos. The goal is to make your photos look natural and appealing, not artificial.

  5. Be creative: Don’t be afraid to experiment with different angles, perspectives, and filters. The more creative you are, the more interesting your photos will be.

By following these tips, you can take Instagram photos that are sure to get noticed and liked.

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