Ubigi, a global provider of eSIM services, has formalized a strategic partnership with BlueSky, Rogers Aviation’s network of travel agencies. The aim is to offer a mobile connectivity solution integrated with travel services in a booming tourism region.

With over 50 years’ expertise in business and leisure travel, BlueSky accompanies travelers across the Indian Ocean – including Mauritius, Madagascar, Mozambique and Reunion Island. The integration of Ubigi eSIM enables customers to benefit from an immediate, cost-effective mobile connection as soon as they arrive at their destination, without the need for a physical SIM card.

“This partnership meets a growing expectation among travelers: to stay connected, simply and instantly, as soon as they land. By combining our solutions with BlueSky’s on-the-ground expertise, we’re making international mobility a whole lot easier,”

emphasizes Marie-Julie Le Guen, Marketing and Operations Director at Ubigi.

A concrete response to a growing regional dynamic

This partnership takes place against a particularly buoyant backdrop. In 2024, Mauritius welcomed over 1.38 million tourists, recording growth of 6.7% compared to 2023. France remains the main outbound market, with almost 340,000 visitors, followed by Reunion and Germany. La Réunion, for its part, exceeded 550,000 visitors, an all-time record. These figures confirm the region’s renewed attractiveness, particularly for long-term leisure travel.

The average length of stay remains high, at almost 11.4 nights in Mauritius and 18 days in La Réunion, reflecting a growing need for reliable connectivity to support the entire travel experience, whether for tourism or business.

A digital experience integrated into the customer journey

The Ubigi eSIM is offered as soon as the booking is made for leisure trips, Bleisure getaways and corporate travels, in direct contact with the travel consultants at BlueSky. This seamless integration into the customer journey facilitates activation of the solution even before departure, guaranteeing a seamless connectivity experience from the moment of arrival.

Final thoughts about Ubigi & BlueSky eSIM

The Ubigi–BlueSky partnership reflects a broader industry trend: the strategic convergence of travel agencies and telecom providers to deliver frictionless digital experiences. As the global eSIM market surges—projected to exceed $16 billion by 2027 (Allied Market Research)—traditional SIM distribution is being replaced by partnerships that merge physical travel infrastructure with virtual connectivity.

Compared to similar initiatives, this collaboration stands out for its regional focus and seamless integration at the booking stage. While giants like Airalo or Holafly dominate with direct-to-consumer eSIM apps, they often rely on post-arrival activation and self-installation. Ubigi’s model, integrated directly into BlueSky’s travel consultant workflow, addresses connectivity before departure—removing friction for less tech-savvy travelers or those visiting regions with limited mobile infrastructure.

Furthermore, this alliance echoes moves by players like Nomad and Airhub, which are beginning to seek B2B2C pathways through OTAs and airlines. However, few have tapped into the Indian Ocean’s growing tourism corridors as effectively. With average stays surpassing 10 nights and mobile-first behaviors on the rise, Ubigi’s positioning captures both the temporal and technological sweet spot.

Ultimately, this partnership is less about selling data—it’s about embedding digital trust in the customer journey. And as eSIM becomes the new norm in travel, the companies that simplify, localize, and pre-integrate will lead the next phase of travel-tech innovation.