Cloud-native spa and leisure booking solution TRYBE has formally announced its integration with the direct booking and guest management platform Revinate—a strategic move set to enhance personalization, streamline operations, and boost revenue across the hospitality sector.

The integration creates a seamless data pipeline, feeding spa, leisure, and activity booking data from TRYBE directly into the Revinate data platform. This consolidation enriches guest profiles, extending them beyond just accommodation and allowing for a holistic understanding of guest preferences and behavior.

What’s at Stake: Unified Data, Unmatched Insights

By capturing detailed booking touchpoints along the guest journey, hospitality teams can now drive more meaningful and tailored engagement across each stage of a guest’s stay

“TRYBE and Revinate’s integration is streamlining essential operations, empowering hotels to deliver even more exceptional guest experiences across the hospitality industry, all from one easy-to-access platform,”

said Ricky Daniels, co-founder of TRYBE.

The integration further unlocks new revenue opportunities through personalized upselling and increased guest engagement, as well as relevant communications.

Dan Hang, president and COO of Revinate, added:

“We’re thrilled hoteliers can see a unified view of their guest data – allowing them to segment with clarity and without guesswork.

“Revinate is committed to driving direct bookings for hoteliers and our partnership with TRYBE makes it possible.”

Why It Matters

1. Whole-Journey Personalization

With richer guest profiles that include spa and leisure preferences, hoteliers can craft more relevant and personalized marketing campaigns—whether upselling spa packages, offering tailored experiences, or sending targeted post-stay communications.

2. Operational Efficiency

Real-time syncing between TRYBE and Revinate eliminates manual data handling, reduces errors, and enhances operational agility across departments.

3. Revenue Uplift Through Engagement

Deeper insights and tailored messaging open new auxiliary revenue channels—like activity upsells and spa promotions—while also aiding in guest retention.

4. Unified Guest Data Platform

By merging spa, activity, and accommodation data under Revinate’s Guest Data Platform, properties gain a consolidated view of each guest—key for precision segmentation and data-driven marketing.

Broader Context & Industry Benefits

Both companies reinforce their market positions:

• TRYBE enhances its appeal as a fast-growing, cloud-native booking platform optimized for spa, leisure, and experiential bookings.
• Revinate, already a leader in CRM, guest communication, and direct booking tools—with a robust global client base—further solidifies its capability to ingest diverse guest data streams for enriched customer engagement

In synergy, this partnership empowers hotels to operate smarter, deliver more personalized experiences, and ultimately drive both direct and ancillary revenue.