triPica and CelcomDigi have launched Spark, the country’s first-ever eSIM-only, fully app-powered mobile service. No physical SIMs. No stores. No waiting. Just download the app, pick a number, activate your eSIM, and you’re live.

This is exactly the kind of move the telecom industry has been threatening to make for years—but rarely delivers this cleanly.

What makes Spark interesting isn’t just the “eSIM-only” label.

It’s the experience behind it:

• Instant activation directly in the app
• No contracts, no lock-ins — upgrade/downgrade anytime
• Manage up to five lines from one account
• Plans from RM15 with up to 200GB
• Roaming add-ons from RM4
• Live chat support built in
• All powered by triPica’s cloud-native Digital BSS

And here’s the part telco strategists will appreciate:
Spark went from idea to live brand in just three months. That’s practically startup speed in a sector famous for multi-year rollouts.

triPica’s cloud-native stack allows continuous updates, real-time plan changes, and the kind of agility digital-native users expect. It’s the same playbook behind successful digital-first brands like Orange Flex, Freenet FLEX, and Visible—finally arriving in Malaysia at full strength.

From a market perspective, this aligns with what GSMA Intelligence and McKinsey have been forecasting for years:
eSIM adoption + digital onboarding + transparent app-based control = the new baseline for mobile services.

And with Spark, CelcomDigi isn’t just catching up—they’re pulling ahead.

If Southeast Asia follows this trajectory, we’re about to see a wave of digital-only, eSIM-first offerings that look a lot more like fintech apps than traditional telcos. Spark may be the first in Malaysia, but it definitely won’t be the last.

The future of mobile is already here—and it fits in one app.