Trip.com, a leading travel service provider, has unveiled a series of enhanced services aimed at empowering travellers through AI-led capabilities and knowledge. trip.com ai

The announcement was made at Trip.com Group’s AI-driven strategy press conference by James Liang, Co-founder and Executive Chairman of the Board of Trip.com Group. He emphasized that while AI cannot replace the experience of travel, it can help to advance it.

AI-Enhanced Curated Lists for Diverse Needs trip.com ai

To ensure a seamless and hassle-free booking experience for its users, Trip.com Group has launched a series of AI-enhanced curated lists. These lists, including “Trip.Trends,” “Trip.Best,” and “Trip.Deals,” cater to users’ diverse needs and preferences by capturing real-time information on the latest travel trends, prices, and top-ranked hotels, flights, and attractions.

“Trip.Best” enables global travellers to select the best experiences a destination has to offer, including flights, hotels, and attractions, as well as lifestyle choices such as restaurants, nightlife, bars, and shows. The list is curated by examining various travel products on Trip.com and scoring them based on an algorithm, with only the top 1% of products featured.

“Trip.Deals” is designed for budget-conscious users who are looking for the best deals on flights, accommodation, and travel destinations. The list is curated based on various factors, such as historical and projected price changes, as well as current travel expenses.

“Trip.Trends” tracks the most popular travel topics and events in different markets, based on user searches across various platforms including Trip.com, mainstream online search engines, and social media. This feature provides users with up-to-date information on the most exciting and current activities and events worldwide and in their local areas.

Enhanced Content Marketing Strategy

The launch of these curated lists is part of the Group’s content marketing strategy to drive consumer awareness and provide them with the relevant information to secure the best deals. During the pandemic, Trip.com Group expanded its range of content offerings, such as Trip Moments on Trip.com, live streaming, and Star Hub – the Group’s enhanced marketing tool for suppliers to enhance their marketing efforts.

Upgraded Global Travel SOS Platform trip.com ai

Trip.com Group also announced an upgraded version of its Global Travel SOS Platform at the event. First launched in 2017, the SOS platform provides customers 24/7 online service for global tourists in emergency situations within 2 minutes. The recent upgrade to the platform will enhance the response speed, and service efficiency for large-scale emergencies such as natural disasters. With the upgrade, the platform now partners with over 1 million healthcare centers around the world and offers support in 24 local languages in the Group’s 78 local offices.

CEO of Trip.com Group, Jane Sun concluded: “Customers are at the heart of everything we do at Trip.com Group, and one of our priorities is to empower them to make informed decisions. Going forward, we will continue to harness technology to enhance user experiences and unlock new value for our customers.” 

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