In a move that signals the next stage in the convergence of technology, media, and travel, Travelsoft has acquired Travolution from Jacobs Media Group, integrating it into its French subsidiary, Eventiz.

The acquisition creates a new international Media & Events division within Travelsoft—one designed to unite journalism, market intelligence, and professional networking under a single, tech-savvy umbrella.

Building the Next Travel Tech Media Ecosystem

Travelsoft, known for powering over €40 billion in annual bookings for travel brands across 90+ countries, is taking a bold step beyond software. With Travolution now part of its Eventiz portfolio, Travelsoft isn’t just delivering platforms — it’s shaping the conversation around travel technology.

Travolution, founded by Travel Weekly, has long been Europe’s go-to B2B media brand for travel tech. Its deep-dive journalism, research, and events like the Travolution European Summit and Travolution Awards have made it a trusted voice for OTAs, SaaS players, and digital travel startups.

Meanwhile, Eventiz leads the French-speaking market with publications such as L’Echo Touristique, TOM.travel, and DéplacementsPros, as well as major events like Travel d’Or™, TOTEC, and Les Lauriers du Voyage d’Affaires.

Together, they form a cross-border network that combines editorial credibility, innovation, and event expertise—something increasingly rare in a fragmented media landscape.

Leadership Perspectives

For Christian Sabbagh, Founder & CEO of Travelsoft, the deal is about connection — not just acquisition:

“The integration of Travolution and Eventiz aligns perfectly with Travelsoft’s mission to unite technology, content, and community. In travel tech, success requires more than innovation — it requires listening, informing, connecting, and anticipating. Travolution brings heritage, editorial excellence, and trusted insight.”

Duncan Horton, Group CEO of Jacobs Media Group, said the transition ensures Travolution’s long-term impact:

“Jacobs Media is proud of Travolution’s pioneering role in B2B travel tech. Under Travelsoft, it will flourish, benefiting from scale and complementary Media & Events capabilities — while preserving its independence and editorial trust.”

Guillaume Poulain, Managing Director of Eventiz, added:

“Together, we’ll build a global travel tech media reference that helps professionals make informed decisions, anticipate disruptions, and shape the future of travel.”

Travolution’s editor Kate Harden-England echoed the excitement:

“Joining Eventiz and the wider Travelsoft Group opens up opportunities to deliver richer content, broader reach, and more powerful events — while staying true to the journalistic values our audience depends on.”

A Global Trend: When Tech Companies Buy Media

Travelsoft’s expansion into media mirrors a larger global trend. As technology transforms travel, influence and information are becoming as valuable as infrastructure.

Similar dynamics are visible with:

• Phocuswright, now a research and events engine under Northstar Travel Group,
• Skift, which evolved from a digital publication into a data and insights powerhouse,
• and Google Travel or Amadeus Insights, where data-driven storytelling blurs the line between journalism and strategy.

Travelsoft is taking a distinctive route — a travel SaaS group acquiring a media and events network, rather than the other way around. It’s a powerful combination: deep tech capability with the ability to interpret and influence the market narrative.

About the Companies

Travelsoft — Founded in Paris in 2000, Travelsoft powers travel bookings worth more than €40 billion annually. It operates nine leading tech firms including Atcore (UK), Orchestra (France), Tigerbay (UK), Traffics (Germany), Travel Compositor (Spain & LATAM), Travel Connection Technology (Romania), Travelgate (Spain), and Travelsoft Services. The group employs more than 700 travel tech experts globally.

Travolution — A pioneering B2B media brand dedicated to travel technology and digital transformation. It provides industry insights, analysis, and events such as the Travolution European Summit and Travolution Awards, helping travel professionals navigate disruption.

Eventiz Group — The French leader in travel and business travel media, events, and innovation platforms. Its portfolio includes L’Echo Touristique, TOM.travel, and DéplacementsPros, alongside major industry gatherings such as Travel d’Or™ and TOTEC.

Jacobs Media Group — Headquartered in London and Dubai, JMG operates global media brands such as Travel Weekly, Connections Luxury, and Connecting Travel, organizing more than 160 events annually across five continents.

The Bigger Picture: Travel Media Reinvented

This acquisition underscores a deeper shift in travel media: the move from traditional publishing to intelligence-driven ecosystems. As AI, personalization, and dynamic data reshape the sector, industry professionals don’t just want news — they want insight, connection, and foresight.

That’s where Travelsoft’s new division fits in. It has the potential to become Europe’s leading travel tech information hub, competing with U.S. powerhouses like Skift and Phocuswright, while offering a closer connection to the operational heart of travel technology itself.

In an era where many media outlets struggle for sustainability, Travelsoft’s hybrid model — combining SaaS infrastructure, events, and journalism — could redefine how travel professionals learn, connect, and grow.

Conclusion: A New Kind of Travel Tech Authority?

At Alertify, we follow the evolution of travel technology, connectivity, and media transformation — spotlighting the companies shaping tomorrow’s digital travel landscape.Travelsoft’s move to acquire Travolution is not just about owning a publication — it’s about building influence in a fast-evolving ecosystem. It shows that the future of travel tech isn’t only about data and software ; it’s also about storytelling, community, and trust.

As consolidation reshapes both travel technology and media, this deal marks a new blueprint—where innovation meets insight, and where a travel tech company becomes not just a service provider, but a global reference point for industry intelligence.