Delta Airlines is adding a convenient new feature to its mobile app that aims to make the air travel process a bit less frustrating through mobile with a bag-tracking feature. Delta mobile app luggage tracking

One of the most frequent and frustrating issues at an airport is lost luggage. Through a new feature that allows consumers to view a satellite map indicating the most recent place where their bag was scanned in, Delta is attempting to address this issue.

Bag tracking Delta mobile app luggage tracking

The new feature makes use of radio frequency identification, or RFID, tracking technology that Delta introduced earlier this year. All luggage checked through Delta is fitted with an RFID tag to make sure it does not get lost.

The upside of using RFID for internal tracking is that Delta can now bring that same functionality to the consumer-facing mobile app, letting travelers follow their luggage as it travels from their hands to the cargo and to their destination, removing the anxiety of not knowing where baggage is and reducing the chances of luggage being lost.

The RFID technology is currently being used at 84 airports in the US, and Delta is planning on expanding it to more.

When travelers want to see where their bags are, they can open up the Delta mobile app and go to the luggage-viewing tab. Once there, the app shows them a zoomed-out view of the entire US, locates the baggage, and then zooms into the airport where users can follow along the journey their baggage takes through a series of pins that mark each station where the luggage checks in.
The app tracks baggage by the last station at which it checked in

Not only can consumers now see exactly where their baggage is, but they, along with Delta, can know immediately if a bag fails to check in at the right place at the right time. If it does not check in, Delta will know to make sure it is found quickly.

Later this year, Delta will be adding optional push notifications so that travelers can be notified at every step of the journey where their baggage is. Other minor updates to the app include integrating the Today screen and the boarding pass into one place and automatically updating electronic boarding passes when information changes.

Mobilizing air travel Delta mobile app luggage tracking

More and more industries are beginning to mobilize, most notably the retail and shopping worlds, but the travel industry is just as vulnerable to the problems of neglecting mobile and just as capable of reaping its rewards.

Delta is proving this maxim true by spending this year working on its mobile app. In February, the airline began piloting a few additions to its mobile presence with the integration of Apple Pay for mobile payments, letting consumers make their purchases quickly and seamlessly through the app.

They also added the ability to request an upgrade through the app.

Now, Delta is targeting even more of the common grievances consumers have with air travel – losing baggage, specifically.
Delta has also added automatically updating boarding passes to the mobile app

By adding bag tracking, not only are they giving travelers a practical new tool to use, but they are also psychologically offering them a level of assurance that their baggage matters and will be taken care of.

Mobile has the power to tackle even the most age-old problems plaguing industries, with decades of existence behind them. Losing baggage is one of the oldest problems with mass air travel, and mobile is finally helping it become a thing of the past. Delta mobile app

Delta Air Lines has added automatic check-in to the Fly Delta app to streamline the check-in experience for customers and take the guesswork out of accessing a boarding pass.

The new functionality, available on the latest version of the app, automatically checks in eligible customers 24 hours prior to their scheduled departure. Customers receive an alert via email or push notification, open the app, acknowledge the federal government mandate for restricted items, and their boarding pass is there along with all the tools needed for their trip.

“Our customers have told us Delta can eliminate some of their stress associated with upcoming travel if they know their boarding pass is ready and can see their seat assignment,” said Rhonda Crawford, Vice President – Global Distribution & Digital Strategy. “Auto check-in provides that peace of mind in a simple, automated solution that also saves valuable time.”

Once inside the app, customers can add checked bags, change seats, and purchase upgrades – all from the “Today” mode.