As we gaze into the future of travel, it’s hard not to feel a rush of excitement about what 2025 holds. Recent research has unveiled some intriguing trends that are set to shape the way we travel, and we’re here to dissect them with you. From the rise of bravecations to a growing interest in heritage holidays, the travel landscape is evolving rapidly.

 

Let’s take a closer look at what we can expect in the coming years and travel trends for 2025!

1. The Demand for More Travel in 2025

Based on a comprehensive study by Marriott Bonvoy, which surveyed over 21,000 respondents from various regions, it’s clear that our love for travel is only getting stronger. Here’s the breakdown:

• 42% of travellers plan to embark on more holidays in 2025 compared to 2024.
• A whopping 81% intend to travel as much or even more than before.

Isn’t it fascinating? It appears we’ll be stepping up our travel game, averaging 5.5 trips in the year ahead—practically a mini-vacation every two months!

2. What Are We Planning?

So, what kinds of trips are we eyeing for 2025? The research provides some insightful reveals:

• 2.3 domestic holidays in our home countries.
• 1.8 short-haul getaways with flight times of four hours or less.
• 1.4 long-haul journeys, indicating a taste for adventure beyond our borders.

2.1 The Shift to Short-Term Travel

With the ongoing shifts in work environments and lifestyles, short-term escapes are ideal for spontaneous getaways or quick rejuvenation from the daily grind.

3. Uncovering Emerging Travel Trends 2025

The research didn’t just stop at sheer numbers; it painted a broader picture of upcoming travel behaviors and preferences. Let’s dive deeper into a few notable trends.

3.1 Heritage Holidays

One standout trend that we’re particularly excited about is heritage holidays. More than one-third of respondents have taken a holiday specifically to explore their ancestry, and 32% are planning to do so soon.

Reasons for the Shift

What’s driving this trend? More travellers admit it’s important to connect with their roots:

• 46% want to understand their family’s history.
• 45% desire to see where their ancestors lived.

3.2 Bravecations: Stepping Out of Comfort Zones

Another thrilling shift is the mindset of bravery while travelling. 67% of travellers claim they engage in activities they wouldn’t typically attempt at home!

What are these radical adventures?

1. Trying unusual foods – 44%
2. Climbing heights – 43%
3. Chatting with strangers – 33%

It’s interesting how travel can transform our willingness to embrace new experiences!

4. Sustainable Travel Considerations

As conscientious citizens of the world, many of us are increasingly aware of our environmental impact. The figures show:

• 72% now consider the environmental impact of their travel plans, a rise from 64% last year.
• 55% checked the sustainability credentials of their accommodation.

4.1 The Role of AI in Travel Planning

In 2025, we can expect to see artificial intelligence playing a more significant role in travel planning. Over 41% of respondents noted they have used AI tools for holiday research. This reflects a significant increase from just 26% last year.

Who’s Leading the AI Charge?

You guessed it; it’s the younger generations:

• 59% of 18-24-year-olds used AI in their planning.
• 62% of those aged 25-34 followed suit.

AI is becoming the trusty sidekick in our travel preparations!

5. The Basics of Accommodation Preferences

When it comes to lodging, certain fundamentals remain ever-important:

1. Cleanliness – 95%
2. Price – 92%
3. Location – 91%

However, 65% of travellers now consider sustainability a crucial factor when selecting accommodation.

5.1 The Rise of Pet-Friendly Places

Interestingly, as pet lovers amongst us want to bring their furry friends along, 47% are seeking pet-friendly options.

 

6. Savvy Spending: The New Travel Mantra

Despite the eagerness to travel more, we’re becoming increasingly savvy with our spending. The main incentives to book holidays have changed:

• 52% prioritize snagging a special price.
• 30% will factor in exchange rates in 2025, indicating financial foresight.

6.1 Shoulder Season Advantages

The concept of shoulder seasons—travelling during the transition between peak and off-peak seasons—is gaining momentum. 74% of respondents consider this option to get better value!

7. Key Priorities for Travellers in 2025

As we prepare for our journeys, certain priorities come to the forefront:

1. Spending time with loved ones – 53%
2. Indulging in personal treats – 49%
3. Returning healthier – 36%

These values underscore a collective desire for meaningful, restorative vacations.

8. Expert Insights from Industry Leaders

Phil Andreopoulos, Chief Sales & Marketing Officer of Marriott International in EMEA, encapsulated the sentiment perfectly: “The strong desire for international, regional, and domestic travel, seen from this comprehensive consumer research, is a bright signal for our industry.”

Conclusion about Travel Trends 2025

In summary, 2025 is shaping up to be a transformative year in travel, driven by a thirst for exploration and connection with our roots. From adventurous bravecations to the thoughtful planning of heritage holidays, we’re eager to embrace the future of travel. As we look ahead, let’s keep these trends in mind and prepare for a year filled with unforgettable experiences.

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