Spain-based Travel Compositor, a leading provider of booking engine solutions for online leisure travel sellers, part of Travelsoft, the global travel software-as-a-service (SaaS) player whose technologies are used by travel agents and tour operators to package and distribute travel -, announces the launch of :Dora, a revolutionary interactive booth designed to redefine the tourism shopping experience. This innovative system will make its global debut at ITB Berlin, taking place from 7 to 11 March 2025.

:Dora represents a major breakthrough in the distribution of tourism products, integrating advanced technologies such as artificial intelligence, virtual avatars, and voice recognition into a single, intelligent point of sale. Designed for strategic placement in high-footfall areas such as travel agencies, hotels, airports, and tourist information offices, :Dora significantly extends the reach of tourism businesses. Featuring dual display screens, the booth enables seamless user interaction through a combination of voice commands and an intuitive graphical interface.

The name :Dora not only represents the product brand but also the AI-powered virtual assistant embedded in the booth, which guides users through the booking process for services such as accommodation, flights, and tourist activities.

According to Manuel Aragonés, CEO of Travel Compositor:

At the ITB fair in Berlin, we will present our first combined hardware and software proposal, a project called DORA: something full of imagination, artificial intelligence, multiscreens, a lot of charm and “avatars”. It is a project in which we have high expectations and we hope it will be a game changer in the travel agency networks market.

An integrated system to boost tourism sales

:Dora was developed to meet the growing demand for businesses to expand their physical presence without the high costs of opening new offices or hiring additional staff. The system enables companies to:

• Extend brand visibility to previously untapped locations
• Provide personalised 24/7 customer assistance through AI-driven virtual support
• Seamlessly integrate with existing reservation systems
• Deliver a cutting-edge, interactive user experience
• Maximise cross-selling and upselling opportunities
• Gather valuable insights into customer preferences and behavior

This state-of-the-art technology has been entirely developed in-house by Travel Compositor’s engineering team after over 18 months of intensive research and development. By integrating multiple cutting-edge technologies, the company has created a comprehensive ecosystem that transforms how travellers engage with tourism services.

The versatility of :Dora means it can be adapted to different environments and the specific needs of each client. From large hotel chains to small independent travel agencies, the solution can be customized to reflect the corporate identity and specific products of each business.

A New Era for Tourism Distribution

The launch of :Dora marks a pivotal moment for the global travel industry as businesses seek innovative ways to adapt to evolving consumer expectations. By merging the convenience of AI-driven virtual assistance with the physical presence of an interactive booth, :Dora represents a natural evolution in tourism distribution.

Visitors to ITB Berlin 2025 can experience :Dora firsthand at Stand 147, Hall 5.1, where the Travel Compositor team will provide live demonstrations and discuss implementation opportunities.

With this launch, Travel Compositor reaffirms its commitment to applying disruptive technologies to enhance the traveller experience and optimize business performance for its partners. As a trusted technology provider for leading tour operators and boutique agencies alike, Travel Compositor continues to shape the future of travel distribution through innovation and excellence.

Final Thoughts

In conclusion, Dora represents more than just a technological advancement; it embodies a strategic evolution in how tourism businesses engage with customers and scale their operations. Its success could catalyze a wave of similar innovations, further accelerating the integration of AI and interactive technologies into the travel sector. For the market, this signals a shift towards more dynamic, customer-centric, and data-driven business models, ultimately redefining the boundaries of what is possible in tourism distribution. Travel Compositor’s bold move positions it as a thought leader in this space, with the potential to influence industry standards and consumer expectations for years to come.