As part of the collaboration, Telekom Malaysia, through its premier convergence brand, unifi – introduced a special unifi mobile plan called unifi Travel Pass, designed exclusively for tourists visiting Malaysia.

unifi Travel Pass offers the freedom to be connected via an unlimited high-speed data plan, access to unlimited wifi nationwide via wifi@unifi, and unlimited entertainment via the playtv@unifi app.

Tourism Malaysia has targeted achieving 30 million tourist arrivals and RM100 billion in tourist receipts for the Visit Truly Asia Malaysia 2020 campaign.

When asked about TM sales target, group chairman Rosli Man said he could not disclose any numbers for now.

“We would like to get as much as we can,” he told reporters after the signing ceremony here today.

Rosli said the collaboration marks an unwavering effort by both parties to optimize the use of the latest technology, leverage digital marketing, and maximize integrated marketing campaigns to boost Malaysia’s tourism industry.

The collaboration will focus on three main pillars: broadband connectivity for tourists; promotion of the campaign via TM’s digital assets; and campaign promotion via global and domestic assets.

“This collaboration not only reflects our support for Malaysia’s tourism industry, it is also a testament to our continuous commitment to bringing unlimited connectivity to everyone, including foreign tourists travelling in Malaysia, so they can stay connected to the digital world, in line with our role towards realizing Malaysia’s Digital Nation aspirations,” said Rosli.

unifi Travel Pass offers unlimited high-speed data SIM for tourists to stay connected during their visit here in Malaysia.

Tourists can choose either the seven-day pass for RM30 or the 15-day pass for RM60, both offering high-speed 4G/3G data.

It also comes with preloaded airtime credit for them to make outgoing calls at 20 sen per minute and send SMS at 10 sen per SMS.

They can reload their credit anytime via online or can be easily purchased from over 15,000 unifi Mobile reload vendors nationwide.

Tourists can choose to collect the SIM card at Tourism Malaysia’s Tourist Information Centres at Kuala Lumpur International Airport (KLIA) and klia2.