Every year, the Mobile Industry Awards (MIA) shine a spotlight on the biggest names and rising stars in telecom. From Best MVNO, Best Network for Business, and Best Customer Service to categories like Sustainability Initiative of the Year, Best Manufacturer Innovation, and Retailer of the Year etc, the event celebrates every corner of the mobile ecosystem.

But one of the most exciting categories this year was Best eSIM Provider—a reflection of just how much digital SIM technology is reshaping the way we connect when we travel, work, or simply want more flexible mobile options.

Sponsors & Partners of the 2025 Mobile Industry Awards included Bamboo Connect, Compare & Recycle, GK Telecom Ltd, Lebara, Likewize, Sky Mobile, and Vodafone Three—each playing a key role in supporting the event and showcasing the breadth of innovation across the telecom and mobile ecosystem.

The 3 finalists in this category were:

• eROAMING eSIM
• Saily
• SureSIM Global

And the winner is eROAMING eSIM.

Winner: eROAMING eSIM

So what makes eROAMING stand out enough to win the crown?

• Global Reach & Instant Activation: eROAMING offers eSIM plans with coverage in 200+ countries. Their aim is seamless global data connectivity without needing physical SIMs.
• Backing & Reputation: They’re part of GK Telecom, a company with many years’ experience in mobile and roaming. So it’s not a startup with fresh ideas only—it’s built on proven telecom foundations.
• Good User Feedback: Trustpilot reviews show high ratings. Users report that switching networks is simple, setup is quick, and that coverage is solid even in challenging locations.
• Ease of Use: Their app is polished. The experience—from buying a plan to installing the eSIM to activating it—is designed to be frictionless. The slogan “One Global Number, One eSIM” suggests simplicity.

Given these strengths—coverage, trust, user experience—it’s easy to see why the judges picked them. In the eSIM world, reliability and ease of use matter a lot (especially when you’re at 30,000 feet or somewhere with patchy internet).

Nominee: Saily

Saily is a newer entrant, but one that’s been generating buzz. Some of its standout qualities:

• Founded by Nord Security: the same group behind NordVPN. That gives Saily a credibility boost, especially where privacy/security features are concerned.
• Global Coverage & Affordability: Works in over 200 destinations. Plans start very low (e.g. small data packs). Good if you need data only, travel infrequently, or want something budget-friendly.
• Security / Extra Perks Built In: What sets Saily apart are features like an ad blocker, web protection, and virtual location (so you get some kind of geo/privacy benefit) included in their plans. That’s something many eSIM providers either don’t offer or offer for a premium.
• User Experience: The app is clean, setup is simple. Users mention that activation is fast and support is responsive.

What Saily might lack (for comparison):

• Their service is data-only. No traditional voice or SMS in many cases. So if you need regular phone numbers or texting, you may need other tools (VoIP etc.).
• As with any global eSIM, regional quality of coverage or speed may vary. Not every country will get the same experience.

So Saily is excellent if you want secure, affordable data globally and are okay with “data only” usage. A strong contender.

Nominee: SureSIM Global

This is the more business/enterprise-facing nominee. If Saily is more “traveller/consumer”, SureSIM Global is built with corporate connectivity in mind. Here are the prominent features:

• Enterprise / Business Travel Focus: SureSIM Global is designed for business travellers, companies with roaming teams, etc. It offers tools that are meant for IT managers: visibility, cost control, and policy enforcement.
• Multi-Network Coverage, Large Scale: It supports over 450 mobile networks globally, with coverage in 200+ destinations. That means a better chance of good local connectivity, fallback options, etc.
• Real-Time Control & Management Tools: From what I saw, you can activate, suspend, reassign eSIMs remotely; track usage; set policy limits; choose content profiles (e.g. restrict usage to business apps vs open internet), which helps avoid “bill shock” from roaming.
• Over-the-Air Deployment: They emphasize that licensing / deployment is made easier; you don’t have to physically ship SIMs (or manage large numbers of devices manually).

Potential limitations / trade-offs:

• Probably more expensive (or more “premium”) than purely consumer eSIMs, because of the infrastructure, management tools, support etc.
• Some features (e.g. policy control) might be overkill for casual travelers who just need data and don’t care about fine-grained enterprise control.

Why eROAMING eSIM Edged Out the Competition

While the judges haven’t shared their exact reasoning, some clear strengths likely helped eROAMING stand out in the Best eSIM Provider category:

• Balanced Offering: eROAMING strikes a practical balance—broad global coverage, ease of use, and reliability at competitive pricing. It appeals to frequent travellers and even business users without the added complexity of enterprise-only tools.
• Proven Reputation & Trust: Backed by GK Telecom, a long-established player in roaming, eROAMING comes with credibility and reassurance. For travellers and businesses, knowing a provider won’t leave you stranded or hit with bill shock is invaluable.
• User Experience: From buying a plan to activating and switching networks, the process feels smooth and intuitive. In real-world scenarios, a polished user experience often matters more than flashy extras.
• Simplicity with Reliable Performance: Saily shines with added privacy features and SureSIM Global with enterprise controls, but eROAMING focuses on fundamentals—coverage, speed, and stability—that most users value day to day.
• Positive Customer Feedback: High ratings and strong reviews reinforce what the data suggests: customers are happy, and reliability counts most when you’re relying on connectivity abroad.

Taken together, these factors make a convincing case for why eROAMING eSIM took home the award.

What This Means for Consumers / Businesses

For people choosing an eSIM provider (travellers, digital nomads, business travellers, remote workers), here are some takeaways:

• If you want simple, reliable global data with minimal fuss, eROAMING is a safe choice.
• If you care deeply about security/privacy (blocking ads, web protection, etc.), Saily is great.
• If you’re running a business, needing to manage many devices, avoid roaming bill surprises, need policy control, etc., SureSIM Global may offer features worth paying for.

Also, checking device compatibility, local network performance in the places you travel, and actual data usage are vital. What works great in Western Europe might be less reliable in remote Asia, etc.

Final Thoughts

Winning “Best eSIM Provider” at the 2025 Mobile Industry Awards is no small feat. eROAMING eSIM took it, and for good reason: it seems to have built a mature, user-friendly, reliable product that meets needs across the board.

Saily and SureSIM Global are not far behind—they each bring strong differentiators and address niche (or growing) demands: privacy features, corporate controls, etc.

For users, the competition is good news: because all three push each other, you’ll see better coverage, lower prices, and more features. The overall market gets stronger.