The Luxurist – Luxury B2B travel platform available in U.S. and Europe
The luxury travel sector is experiencing unprecedented growth, driven by rising demand from high-net-worth individuals seeking personalized, exclusive experiences. According to a report by Allied Market Research, the global luxury travel market is projected to reach $1.6 trillion by 2030, growing at a CAGR of 7.3% from 2021 to 2030. This surge is fueled by evolving consumer expectations, where affluent travelers prioritize seamless, high-touch services, tailored itineraries, and access to ultra-exclusive destinations.
Recognizing this shift, The Luxurist, a cutting-edge B2B travel platform, has launched in the United States and Europe with a mission to redefine the way travel advisors connect with luxury hotel properties worldwide. By streamlining access to premium accommodations and integrating state-of-the-art technology, the platform aims to bridge the gap between travel professionals and the high-end hospitality industry, offering a sophisticated and seamless booking experience.
In addition to functioning as a booking tool, The Luxurist seeks to establish itself as a vital research resource in the B2B luxury travel space. Designed with an intuitive interface tailored for this growing segment, the platform empowers advisors with in-depth market insights, real-time availability, exclusive rates, and curated travel experiences—all essential for meeting the elevated expectations of today’s luxury traveler.
Solving Luxury Travel’s Biggest Challenges
“The luxury travel industry has long operated on fragmented systems that do not match the level of excellence high-end clients expect,” said David Amsellem, CEO of The Luxurist. “We are changing that by creating a platform as sophisticated and exceptional as the experiences it helps create.”
Amsellem explains that The Luxurist enables advisors to exceed luxury travelers’ expectations by providing:
- AI-enhanced end-to-end itinerary planning
- Exclusive access to luxury properties worldwide
- Real-time inventory management and instant booking confirmations
- 24/7 concierge support
- Preferred rates and specialized client amenities
The Luxurist: An Independent Venture Backed by HBX Group
The platform operates as an independent joint venture with HBX Group, the parent company of Hotelbeds.
“In hospitality, the luxury segment is experiencing unprecedented growth, outpacing all other sectors,” said Nicolas Huss, CEO of HBX Group. “As demand surges, client expectations continue to reach new heights. This is why HBX Group launched The Luxurist—to offer integrated concierge services and dedicated support throughout the journey, ensuring excellence for advisors and their clients.”
Already, the platform has onboarded over 3,300 luxury properties across 141 countries, aiming to build a new luxury ecosystem benefiting advisors, suppliers, and clients alike.
Simplifying and Accelerating Itinerary Planning
During its development, Amsellem conducted interviews with 100 travel advisors to pinpoint their biggest challenges. Many reported spending hours juggling multiple platforms to create itineraries, leading to administrative stress and less client interaction.
“We found that agents were using four or five different platforms—flight websites, hotel sites, Google reviews, and more,” says Amsellem. “With The Luxurist, the entire itinerary is ready in seconds, complete with rates and availability. Advisors can then fine-tune and personalize it for their clients.”
A Concierge Experience Beyond AI
While automation plays a role, The Luxurist sets itself apart by prioritizing human-led concierge services.
“Our concierge service is designed and delivered by humans,” says Amsellem. “We are the bridge between luxury properties and advisors, ensuring personalized, non-transactional recommendations that AI simply cannot replicate.”
From securing exclusive tables at Michelin-starred restaurants to arranging private meetings with chefs, The Luxurist’s concierge team elevates every journey.
Transparency & Collaboration: A New Standard for Travel Advisors
The Luxurist also enhances advisor-client collaboration. Clients can access their itineraries directly, making edits or suggestions in real-time.
“This feature gives advisors complete transparency and flexibility,” Amsellem explains. “No more PDFs, scattered emails, or phone calls—just one click.”
Redefining the Future of B2B Luxury Travel
With its intelligent platform, human-led concierge service, and research-driven approach, The Luxurist is poised to revolutionize the luxury travel industry, making it more efficient, seamless, and personalized than ever before.
