T-Mobile US Inc. announced the completion of its acquisition of Ka’ena Corporation, which includes direct-to-consumer (D2C) prepaid wireless brands Mint Mobile, internationally-focused value brand Ultra Mobile, and wholesale wireless solutions provider Plum. And, as it does, the Un-carrier is letting Mint and Ultra customers know it’s great to have them here by giving them magenta goodness right out of the gate – a few freebies and new offers just for being a part of Team T-Mobile. Mint Mobile $15 plan 

This deal locks in Mint and Ultra’s connectivity to T-Mobile’s industry-leading 5G network for the long-term and enables them to tap into the Un-carrier’s relationships and scale to deliver their already loved products and simplified experiences to even more prepaid customers across the U.S. T-Mobile will also tap into the unique capabilities that have fueled their success in wireless, particularly Mint’s best-in-class approach to D2C marketing that customers love.

“This combination is a win-win all around – a perfect pairing of highly complementary brands coming together on our industry-best 5G network to continue shaking things up for the benefit of customers,” said Mike Katz, President of Marketing, Strategy and Products at T-Mobile. “We are excited to maintain the unique style and entrepreneurial spirit that make Mint and Ultra truly special, while also finding ways to supercharge their growth and leverage some of the secrets of that success into other areas of our business.”

Looking Ahead Mint Mobile $15 plan 

Ka’ena leadership, including Mint founders David Glickman and Rizwan Kassim, are joining T-Mobile alongside their teams and will continue to drive these brands. The brands will continue to operate autonomously but closely aligned to the broader T-Mobile brand and business, similar to T-Mobile’s successful acquisition of MetroPCS in 2013. Ryan Reynolds will continue in his creative role on behalf of Mint. Their focus will be to deliver amazing products, value and digital-first experiences for more prepaid customers in more places.

“In partnership with T-Mobile we have delivered the best value in wireless to our customers,” said David Glickman, Founder and CEO of Mint, Ultra and Plum. “From day-one, we have been committed to putting the customer first and T-Mobile deeply shares that commitment. The completion of this acquisition sets the stage for even more customer wins as we continue to innovate and leverage the largest and fastest 5G network.”

“I am so proud of the entire Mint Mobile team. Even Gary from Finance who’s been a real stickler over the years,” commented Ryan Reynolds. “We’ve been able to rapidly grow this brand by putting customers and value first while being unafraid to act quickly and take chances. T-Mobile is the best partner to help us supercharge Mint and we’re grateful for their partnership.”

Rolling out the Welcome Mat

Now and over the next few months, T-Mobile is rolling out upgraded perks for current and future Mint and Ultra customers in the form of some of the Un-carrier’s favorite benefits, and a few new ones. Customers will enjoy:

• $15 Commitment: Starting now, Mint Mobile will continue to have a $15/month plan available for new and existing customers. In addition, Mint is committing to continuing its new customer offer of 3 months of Unlimited Premium Wireless for $15/mo through the end of the year.
• Scam Screener: Coming soon, Mint and Ultra customers will get extra peace of mind with sketchy calls flagged as “Scam Likely” on their phone ID.
• Free Canada Roaming: Mint Mobile customers will soon be able to enjoy unlimited talk and text and 3Gb of high-speed data while in Canada – for FREE.
• Mexico Roaming: In the coming weeks, Ultra customers traveling to Mexico will have an enhanced data roaming option in addition to the already included Talk and Text on most plans.

Over time, T-Mobile will continue to find even more ways to supercharge the Mint and Ultra customer experience–all on the same leading 5G network they already enjoy.

In conclusion, the T-Mobile acquisition of Mint Mobile appears to be a strategic move that benefits both parties. Mint Mobile gains access to T-Mobile’s robust 5G network and resources to potentially expand its reach. T-Mobile acquires a well-regarded budget carrier brand with a strong foothold in the prepaid market, along with valuable insights into their marketing strategies. Customers of both carriers can expect to see some immediate perks, like continued access to affordable plans, free-roaming options, and scam protection. While the long-term impact remains to be seen, the initial signs suggest this merger could shake things up in the prepaid wireless market, potentially offering more value and innovation for consumers.

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