The SIM-only mobile operator spusu has quietly made a move that will matter a lot to frequent travellers and anyone with ties beyond the EU’s borders. From 1 January 2026, the operator has extended its free EU roaming policy to include both Ukraine and Moldova, allowing UK customers to use their plans abroad just as they would at home. spusu eu roaming

That means calls, texts, and data can be used in both countries without extra roaming charges, provided customers stay within their existing allowances. It is a notable expansion for a UK MVNO operating on EE’s 4G and 5G network, and one that places spusu slightly ahead of many traditional mobile brands that still treat these destinations as premium roaming zones.

A quiet expansion with real-world impact

Roaming announcements can sometimes feel abstract, but this one has very practical consequences. Ukraine and Moldova sit outside the EU’s standard “Roam Like At Home” framework, meaning most UK mobile users still face per-megabyte charges or expensive add-ons when travelling there.

By absorbing these destinations into its free roaming footprint, spusu is effectively extending EU-style roaming benefits beyond EU borders. For customers who travel for work, humanitarian reasons, or to visit family, the difference is immediate: no SIM swapping, no panic over background data usage, and no surprise bills on return.

Christian Banhans, Managing Director of spusu UK, framed the update as a customer-first decision rather than a marketing headline. His message was simple: staying connected while travelling should not come at a premium, particularly when connections to certain countries are personal rather than purely touristic.

Roaming prices keep falling elsewhere too

Alongside the Ukraine and Moldova update, spusu has continued to chip away at roaming costs in other popular destinations. Data is now priced from £2 per GB in countries such as the US and Turkey, placing it among the more affordable options available from UK-based operators.

This matters because while free EU roaming grabs attention, a large share of roaming spend still happens outside Europe. The US in particular remains a pain point for travellers, where daily roaming passes from major UK networks can cost more than an entire month of a SIM-only plan.

A new roaming price lookup tool

To support these pricing changes, spusu has also launched a roaming price lookup tool on its website. Customers can select a destination and instantly see the cost per gigabyte before they travel.

While this kind of transparency is already standard among many eSIM-focused travel providers, it is still surprisingly rare among traditional mobile operators. For spusu, the tool reinforces a broader positioning around clarity and predictability, rather than relying on small print or post-trip bill shock.

Prices frozen for the third year running

Perhaps the most understated part of the announcement is that spusu has frozen its prices for the third consecutive year. In a UK market where annual price rises have become the norm, this stands out.

Most major operators now link annual increases to inflation plus a percentage uplift, often resulting in mid-contract hikes that customers can do little about. Against that backdrop, a third straight price freeze signals a deliberate strategic choice rather than a temporary promotion.

How does this compare to the wider market?

When compared with other UK MVNOs and main network operators, spusu’s approach looks increasingly aligned with trends seen in the eSIM and travel connectivity space. Providers like Airalo, Nomad, and GigSky have normalised destination-based pricing, upfront transparency, and flexible usage models. spusu is not competing directly with them, but it is clearly borrowing some of the same principles.

At the same time, many legacy operators still monetise roaming as a high-margin add-on. Even when “inclusive” roaming exists, it often excludes precisely the kinds of countries spusu has just added.

Conclusion: a signal of where roaming is heading

A meaningful step, not just a perk spusu eu roaming

spusu’s roaming expansion is not just about adding two countries to a list. It reflects a broader shift in how mobile connectivity is being positioned. Roaming is no longer a luxury feature or a revenue lever. It is increasingly treated as a basic expectation, especially for digitally connected travellers.

As regulators, consumers, and travel-tech players continue pushing for simpler and fairer mobile experiences, moves like this feel less like exceptions and more like early signals of what will eventually become standard. For now, spusu earns credit for acting early, staying transparent, and aligning its roaming strategy with how people actually travel today.