Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, announced the addition of RCS campaign capabilities to its AI-powered Sinch Engage platform.

The announcement will be featured at HubSpot INBOUND’s Partner Day on September 2, 2025, in San Francisco, where Sinch will spotlight the platform’s blend of real-time AI and rich messaging to transform the customer journey.

“The future of customer engagement is not just about sending messages; it’s about starting intelligent, timely, and deeply personal conversations,” said Julia Fraser, Executive Vice President of the Americas at Sinch.

“We’re equipping HubSpot partners to lead this industry shift. By integrating powerful AI with the rich, interactive capabilities of RCS and WhatsApp, Sinch Engage turns every customer touchpoint into a genuine opportunity for connection and growth.”

Key Highlights:

• Featured Session: Julia Fraser will present “Win More with AI and Next Gen Messaging” on September 2 at 3:00 p.m. PT, detailing how partners can harness these new technologies for business growth.
• Next-Generation Messaging: Sinch Engage now features RCS (Rich Communication Services), allowing for branded, interactive mobile experiences that go far beyond standard SMS.

As AI reshapes customer expectations for real-time, personalized interactions, Sinch Engage provides the tools businesses need to stay ahead. Recognized as an Essential App in the HubSpot marketplace and a certified co-innovation partner, Sinch is already shaping the future of customer engagement with HubSpot’s ecosystem. By combining AI and rich messaging with deep HubSpot integration, Sinch Engage empowers growth-focused businesses to connect with customers at scale through trusted, personalized communications.

Final thoughts about Sinch RCS AI messaging

Sinch’s addition of RCS campaigns to its Engage platform is timely: the market is shifting rapidly toward richer, AI-powered conversations, with Apple’s adoption of RCS in iOS 18 expected to accelerate global uptake. Competitors like Gupshup and Infobip are also doubling down on conversational AI, while OpenMarket has long leveraged RCS at scale. What differentiates Sinch is its certified HubSpot integration—turning messaging into a growth lever directly inside CRM workflows.

Industry trends show that businesses want not just automation but trusted, empathetic engagement, with TechRadar noting that half of consumers will leave after a single poor experience. By combining AI with RCS’s verified sender features, Sinch is well placed to help brands meet rising expectations for personalization, security, and ROI.

In short, while the CPaaS field is crowded, Sinch’s strategy—AI plus rich messaging within the HubSpot ecosystem—positions it as one of the more pragmatic players driving the next era of customer engagement.