Simpel, one of the leading budget mobile providers in the Netherlands and a brand under the Odido Group (formerly T-Mobile Netherlands), has officially introduced eSIM support for its customers.

As of now, Simpel customers can choose eSIM instead of a physical SIM card, allowing them to activate mobile services digitally without waiting for postal delivery or needing to insert a physical card.

This move:

• Streamlines the onboarding process for new users.
• Enables dual SIM functionality for phones that support it.
• Is especially convenient for frequent travelers and digital nomads who switch between networks often.

Why It Matters

Simpel has been known for its affordable mobile plans with national 4G coverage via Odido’s infrastructure. By adopting eSIM, Simpel catches up with major carriers and MVNOs that have already embraced this technology — a necessary step as more smartphones drop physical SIM trays altogether.

Customers can switch from a physical SIM to an eSIM using the Mijn Simpel app.

Mijn Simpel app

The Mijn Simpel app is the official mobile application from Simpel.nl B.V., designed to provide users with comprehensive control over their mobile subscriptions. Available for both Android and iOS platforms, the app allows users to monitor their usage of minutes, SMS, and data in real time, ensuring they stay within their plan limits.

Users can easily adjust their bundles, manage personal information, and view detailed invoices directly through the app. A notable feature is the “Plafond” function, which enables users to set a maximum limit on additional costs beyond their subscription, helping to prevent unexpected charges.

Furthermore, the app facilitates the purchase of additional data add-ons, management of SIM card/eSIM settings—including activation and blocking—and access to personal codes like the PUK code. With its user-friendly interface and comprehensive features, the Mijn Simpel app empowers users to manage their mobile services efficiently and conveniently.

Industry Shift

This announcement also reflects a wider trend in the European mobile industry toward digitized connectivity, enhanced user control, and environmentally friendlier practices (less plastic, less shipping).