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eSIM has multiple benefits, including flexibility, reliability and security. So why are operators being so slow to embrace eSIM?

Today, there are 1.2 billion eSIM ‘s installed in connected devices, and that number is set to surge to 3.4 […]

eSIM vs traditional SIM EU roaming fees reintroduction

The reintroduction of EU roaming fees opens new possibilites for eSIM providers

Some have viewed Virgin Media O2‘s decision not to follow competitor mobile providers in restoring mobile roaming costs for customers traveling within the European Union (EU) as opportunistic, although the new tariffs could create an opportunity for eSIM providers. EU roaming fees reintroduction As the United Kingdom prepared to leave the EU, the European Parliament extended its Roam Like At Home policy for another ten years, ensuring that member states would not be charged for roaming. As a result, roaming costs for consumers traveling to Europe have been reinstated by three of the four major UK cell companies. For example, EE decided that consumers who signed up for a plan that included a pay monthly device or SIM on or after July 7, 2021, would be charged a daily fee for using their phone in its European roaming zone. From March 3, 2022, the operator […]