SAS, Scandinavia’s leading airline, and hoppaGo, the world’s leading B2B ground transportation marketplace, are deepening their partnership to reshape the travel experience. Since 1946, SAS has connected Scandinavia to the world with reliable and innovative air travel, while hoppaGo provides seamless access to more than 70,000 ride providers and 2,000+ train carriers across the globe. Together, they have been working since 2024 to make travel smoother through pre-booked transfers and ride-hailing. SAS hoppaGo rail integration

Now, from June 30, 2025, their collaboration expands further—bringing hoppaGo’s global rail network directly into the SAS booking journey for a truly integrated door-to-door solution.

This new feature allows SAS customers to seamlessly book train tickets in minutes across 70+ countries. The integration connects travellers with over 2,000 train carriers, including major operators like Heathrow Express, Arlanda express, and Renfe Viajeros. This simplifies the travel journey by eliminating the need for last-minute queues and enabling bookings from a single platform.

The enhanced partnership is powered by hoppaGo’s proprietary SaaS technology, designed to address long-standing challenges in ground transport sales. By utilizing intelligent, multi-touchpoint offers throughout the customer journey—from initial flight booking to post-booking emails and on-demand ride-hailing—hoppaGo ensures the right travel option is presented at the right time. This approach maximizes convenience and service uptake at every stage.

The expansion delivers unparalleled choice and flexibility to SAS customers. In addition to the existing marketplace of over 70,000 ride providers in 182+ countries, passengers can now instantly compare and book their rail journey. This complete “first mile, last mile” solution allows any traveller to tailor their perfect journey, whether they need an executive vehicle or a budget-friendly train ticket.

“Our partnership with SAS has always been about providing confidence, security, and assured quality,” said Chris Harrington, Managing Director at hoppaGo.

“By embedding our vast rail, private transfer, and ride-hailing network into the SAS customer journey, we are not only providing unparalleled choice but also future-proofing their service offering, driving both customer satisfaction and sustainable revenue growth.”

“At SAS, our mission is to provide our passengers with the most convenient, integrated, and reliable travel solutions,” said Caroline Bergström, Head of Ancillary Products and Retail, SAS.

“hoppaGo’s innovative technology and comprehensive marketplace perfectly align with our vision to be the go-to choice for travellers. This deepened partnership allows us to offer a truly seamless door-to-door experience, reinforcing our commitment to customer-centric innovation and operational excellence.”

About hoppaGo

hoppaGo is a world-leading B2B marketplace for ground transportation, offering a single platform for all ground mobility. Our future-proofed technology provides travel partners with seamless access to a global network of over 70,000 ride providers and 2,000+ train carriers, ensuring every traveller can “Arrive Happy.”

About SAS

SAS, Scandinavia’s leading airline since 1946, connects the region to 135 global destinations via hubs in Copenhagen, Oslo, and Stockholm. Serving 25M+ passengers yearly, SAS is Europe’s most punctual airline and aims for net-zero emissions by 2050. A SkyTeam member since 2024, SAS drives innovation in aviation.