Smartphone Shipments are expected to grow 7% QOQ in Q4 2021 bringing full year to 1.34 billion units. smartphone market 2022

Market and vendor performance in Q3 2021 was weaker than expected, indicating the escalated supply constraints and weaker consumer spending power have started to impact the smartphone market in a big way. Strategy Analytics expects the trend will continue especially in 1H 2022.

Strategy Analytics predicts global smartphone shipments will maintain a recovery phase in 2022 (1.41 billion units) and back to pre-COVID-19 levels in 2019

SA has lowered many OEM shipment forecasts for the full year 2021 and 2022. Most notably, we expect Apple and Xiaomi to see pullbacks. We have also cut our outlook for Reliance Jio smartphone shipments given higher than expected price points and lack of subsidies.

Strategy Analitics latest analysis projects Samsung will keep the top spot in global smartphones through a recovery year in 2022

Samsung is on track to retain its leadership position despite expected strong growth from Apple led by 5G. Apple leads in global 5G smartphone shipments in both 2021 and 2022.  Apple 12 5G was the top 5G model through the first two quarters of 2021 on a global basis before the launch of iPhone 13. Q3 global model level for 5G to be published soon in SA model tracker program.

Global 5G smartphones are among the bright spots in the industry.  5G will continue healthy growth in 2022 to account for two of three smartphones shipped worldwide. Samsung, currently the 5th largest 5G smartphone vendor, will gather momentum and lead in Android 5G smartphone shipments in 2022.

Samsung will continue to get a boost from foldables where it is without doubt the key innovator and category leader and a long way ahead of competitors.

Globally 5 brands achieved double digit smartphone shipment share on a global basis in 2021 versus only 2 in 2019. smartphone market 2022

These 5 are Samsung, Apple, Xiaomi, Oppo and vivo. Previous juggernaut Huawei dropped from its peak in Q2 2020 at almost 20% due to geopolitics and is struggling to stay above 1% now.

With slowing demand in China and rapid maturation of 5G as a share of sales, the big question is whether the remaining Chinese vendors can grow enough internationally to sustain their impressive rise?