The new partnership will enable loyalty program members to exchange ALL reward points for Rakuten Points starting in June 2024, and Rakuten Points for ALL reward points starting in September 2024. Members will be able to exchange ALL reward points into Rakuten Points at a rate of 2,000 ALL points to 1,600 Rakuten Points. When converting Rakuten Points into ALL Reward Points, a rate of 3,200 Rakuten Points to 1,000 ALL points will apply*. Members will be able to select the number of points they wish to exchange^* using a dedicated page accessible via the Rakuten PointClub^* and ALL websites.

Rakuten and Accor signed a memorandum of understanding to collaborate across a range of programs in January 2023, and this is the first initiative the two companies will launch together. With the ability to exchange reward points across loyalty programs, Rakuten and ALL members will benefit from an increased range of available services, expanding usability for Rakuten Points and enhancing overall member satisfaction. Looking ahead, both companies intend to explore further opportunities for collaboration, including potential cooperation with Rakuten’s travel reservation service, Rakuten Travel.

Rakuten is committed to delivering new value through Rakuten Points while offering an exceptional shopping experience that is both fun and convenient for users.

Details of Rakuten Points and ALL Reward Points Mutual Exchange

Overview: Exchange of Rakuten Points and ALL Reward points at designated rates
Service start date:
– Starting June 2024: Exchange of ALL Reward points for Rakuten Points
– Starting September 2024: Exchange of Rakuten Points for ALL Reward points
Eligible users: Users with a Rakuten ID and ALL membership

Exchange rate:

– Exchanging ALL Reward points for Rakuten Points: 2,000 points → 1,600 points
(2,000 points minimum exchange. Points can be exchanged in increments of 2,000)
– Exchanging Rakuten Points to ALL Reward points: 3,200 points → 1,000 points
(3,200 points minimum exchange. Points can be exchanged in increments of 1,600)

About Rakuten Points

Rakuten Points is Rakuten’s flagship loyalty points program. Approximately 650 billion points are issued annually, and a cumulative total of more than 4 trillion Rakuten Points have been issued to date. Rakuten Points can be used for shopping on the Rakuten Ichiba online marketplace, booking accommodations through Rakuten Travel, and other online services across the Rakuten Group. Rakuten Points can also be used offline at over 6 million locations, including convenience stores, supermarkets, drugstores and restaurants.

ABOUT ACCOR Rakuten Accor loyalty point schemes

Accor is a world-leading hospitality group offering experiences across more than 110 countries in 5,500 properties, 10,000 food & beverage venues, wellness facilities, and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion.  Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris.

Overall, this is a win-win for Rakuten and Accor members, providing more value and enhancing your loyalty program experience.