Princess Cruises, the world’s most iconic cruise brand, announced that world-renowned coffee brand, Lavazza, is now the line’s Official Coffee Partner. For more than 120 years, Lavazza has expressed the essence of real Italian coffee, with a passion for superior quality. Princess Cruises Lavazza

“Princess guests love their coffee as the morning ritual at the International Café in the legendary Princess Piazza.  With a relentless focus on what’s important to our guests, we are upgrading the experience and magnifying our Italian heritage with Lavazza,” said John Padgett, president of Princess Cruises. “Our Lavazza partnership gives our guests yet another thing to love about a Princess vacation.”

Lavazza offerings will begin rolling out on Princess ships throughout the spring and guests can expect to enjoy the brand’s array of hot coffee options and convenient Ready-to-Drink cans. The relationship will extend beyond offering Lavazza products and services on board to include unique coffee-inspired dinners and recipes collectively designed by Lavazza experts and Princess executive chefs, educational sessions, tastings, food pairings and samplings. The two brands will also collaborate on upcoming marketing campaigns, promotions and exclusive events.

“We have been inspired by the way Princess Cruises creates memorable experiences for their guests and feel a strong synergy between both brands in our commitment to quality, innovation and entertainment,” shared Camille Vareille, vice president – head of marketing Americas at Lavazza Group. “We are excited to come onboard to offer an elevated coffee program and showcase our premium products to a broader, international audience.”

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237) or by visiting the company’s website at www.princess.com. For more information on Lavazza, please visit www.lavazzausa.com or @LavazzaUSA. Princess Cruises Lavazza

Lavazza has extended its reach via several partnerships in the last 12 months

The Italian coffee roaster has strengthened its ties with the sporting industry, becoming an official sponsor of Dutch football team Ajax until 2027 and renewing its partnerships with the French Open, Wimbledon and US Open.

Lavazza also signed a five-year agreement to become the Official Partner for Coffee at Disneyland Paris in December 2022. The partnership will see Lavazza products served across the resort, with the Italian coffee roaster also working with Disneyland Paris chefs to develop ‘exclusive’ recipes.

In January 2023, bakery café chain Paris Baguette announced it would use Lavazza coffee for all espresso-based beverages and serve Lavazza’s RTD products across its 120 US stores.

Princess Cruises, a part of Carnival Corporation & plc, offers trips to 330 cruise destinations across more than 100 countries. Two further ships are set to join its fleet in 2024 and 2025.