We’re excited to dive into the buzz surrounding Huawei‘s recent showcase at Digital Tourist 2024 in Spain. The tech giant’s advertising platform, Petal Ads, took center stage, demonstrating its prowess in attracting high-value Asian tourists to the vibrant landscapes of Spain. Premium Asian Tourists Digital Tourist 2024

Petal Ads, Huawei’s mobile advertising platform, at the seventh edition of  Digital Tourist 2024 reaffirmed Huawei’s commitment to supporting the Spanish tourism industry, with effective solutions for attracting premium Chinese travellers to the rich culture of Spain.

Held from June 6 to June 7, Digital Tourist 2024 is a special gathering of the digital and tourism sectors. It aims to encourage conversation, debate, and learning about how digital technology can be used to create new opportunities in Spain, to achieve socioeconomic objectives.

Huawei’s Bold Vision for Spanish Tourism

Huawei’s commitment to boosting Spanish tourism isn’t just talk. They’re rolling up their sleeves and offering concrete solutions that cater specifically to the discerning tastes of premium Chinese travelers. Imagine personalized itineraries, exclusive experiences, and seamless booking processes—all tailored to create unforgettable journeys through Spain’s rich culture and heritage.

Petal Ads: The Secret Weapon for Tourism Success

Think of Petal Ads as a well-connected matchmaker between travelers and destinations. It’s not just about placing ads; it’s about crafting a narrative that resonates with potential visitors. By leveraging data-driven insights and innovative targeting strategies, Petal Ads has the power to transform curious onlookers into enthusiastic tourists.

Digital Tourist 2024: A Hub of Innovation

Digital Tourist 2024 wasn’t your average conference. It was a dynamic gathering where the brightest minds in technology and tourism converged. Huawei seized this opportunity to unveil Petal Ads’ potential to not only increase tourist spending but also to distribute tourism more evenly throughout the year, ensuring that Spain’s hidden gems receive the recognition they deserve.

A Roundtable Discussion on Destination Marketing

Huawei didn’t just showcase its solutions; it facilitated meaningful conversations. Their roundtable discussion on the challenges of destination marketing brought together industry leaders like Tono Franco (Director of Visit Valencia) and José Camarero (Tourism Director at Comunitat Valenciana). The discussion delved into the complexities of attracting high-value tourists while maintaining sustainability and cultural sensitivity. Premium Asian Tourists Digital Tourist 2024

Huawei’s Workshop on Reaching Premium Asian Travellers

Helmed by María Ramiro, the workshop covered the best strategies for reaching premium Asian travellers. Addressing the attendees, María Ramiro said, “Huawei will remain dedicated, in collaboration with valued partners, to offer enhanced marketing tools that help attract more Asian tourists to the beautiful destination of Spain. This includes raising the average spend per visitor, as well as helping drive tourists to lesser-known travel spots and distribute them more evenly across Spain at different times in the year.”

Key Takeaways: 

• Huawei’s Petal Ads is a game-changer for Spanish tourism, offering targeted solutions for attracting premium Asian tourists.
• Digital Tourist 2024 served as a platform for Huawei to showcase its commitment to the Spanish tourism industry.
• The roundtable discussion on destination marketing highlighted the challenges and opportunities in this dynamic field.
• Huawei’s workshop provided valuable insights into the preferences of premium Asian travelers.