A new study by Vodafone to celebrate the launch of Lifetime Service Promise reveals people are keeping their devices for longer, with the majority upgrading every four years, compared to every two years five years ago. smartphone lifetime

The study highlighted that 45% of the country say they wished their device lasted longer, with nearly a fifth (16%) saying they don’t feel ready to say goodbye when their device packs in. Wanting to save money (69%), environmental impact (46%) and sentimental content saved on the device (40%) are the main reasons people want their phones to last longer.

Brits have on average 18 phones in their lifetime

The research reveals just how much our phones experience with us across their lifetimes. They will accompany us on an average of 86 dates, share our bed 331 times and travel 8,313 miles (13,378km) – further than travelling from the UK to Chile. They will make 792 calls, host 2,237 WhatsApp chats and stream 749 hours of music or video. They’ll even take 81 baths, 86 showers and accompany us on 211 trips to the bathroom in their lifetime.

With people having up to 18 phones on average in their lifetime, collectively they will go to 166 BBQs, 38 birthday parties, go on 158 road trips, take 144 holidays, attend 79 weddings and 79 festivals, capturing 5,032 photos and 1,569 videos along the way.

With our whole lives kept on our devices and everything we go through, it’s no surprise that half (48%) of mobile phone owners feel that their device deserves a little more TLC to keep going. Battery issues (33%) tops the poll of the most common device problems the nation would like solved, closely followed by slow running (28%) and microphone, speaker and camera issues (21%).

Lifetime Service Promise smartphone lifetime

This is why Vodafone has announced the launch of the UK’s only Lifetime Service Promise on Vodafone EVO. The new market-leading offering means every new and refurbished phone comes with Battery Refresh and Lifetime Warranty, so phones last longer with Vodafone, at no extra cost.

Lifetime Warranty covers device repairs against manufacturer faults for as long as customers have a Pay Monthly Airtime Plan. What’s more, customers will also benefit from free battery checks and replacements for up to three years with Battery Refresh, helping to keep phones running at their best for longer.

A Vodafone spokesperson said:“We know how important it is for customers’ devices to stay in the best possible condition for as long as possible, without having to worry about issues such as battery performance or their camera not working.

“Our Lifetime Service Promise means that phones really do last longer with Vodafone, all at no extra cost, giving better value for all our customers on our reliable award-winning network.”

Customers who want to take advantage of the Lifetime Service Promise on the latest Samsung Galaxy launch can purchase the Samsung Galaxy Z Flip5 for £17 a month** (£49 upfront cost) with 8GB of mobile data. They can also purchase the Samsung Galaxy Z Fold5 for £36 a month** (£59 upfront cost) with 8GB of mobile data on Vodafone’s reliable award-winning network.*

Vodafone’s Lifetime Service Promise is available on Vodafone EVO now – the smart way to buy a smartphone. Customers can also take advantage of flexible upgrades, allowing them to get a new phone from three months into their plan, as well as choosing to trade in their old smartphone to make their next handset more affordable.

BiMPY – Mobile Phone Insurance

BiMPY has been also a reliable phone insurance provider for consumers and businesses since 2011. The company provides peace of mind for those wanting to safeguard their most treasured devices. With a firm commitment to customer satisfaction, BiMPY ensures that accidental damage is never a worry for all UK customers, offering unlimited accidental damage claims that help keep your phones operational.