Nubank, one of the world’s largest digital financial services platforms, is announcing an enhanced benefit for its international travel eSIM. Now, the 10 GB of data included with the eSIM will never expire and can be used across multiple trips throughout the year. The benefit will also automatically renew after 365 days, eliminating the need to activate a new virtual SIM. This update offers greater flexibility and convenience, ensuring continuous connectivity for frequent travelers who are Ultravioleta customers.

The eSIM is an exclusive Nubank Ultravioleta benefit, offering coverage in over 150 countries. Thanks to Nubank’s partnership with Gigs, activating the eSIM is as simple as a few taps, and data usage can be easily managed directly within the Nubank app. Ultravioleta customers also enjoy dedicated support with reduced wait times and specialized customer experience agents.

Internal data from Nubank Ultravioleta shows that customers, on average, use 4.4GB of data per trip. This makes the Travel eSIM a particularly valuable option for those who travel internationally more than once a year. Europe accounts for the largest share of usage (45%), followed by North America (24%), Latin America (17%), Africa (11%), and Asia (3%).

Nubank Ultravioleta Travel Solutions

In addition to the Travel eSIM benefit, Ultravioleta customers also have access to Nu Viagens, a premium travel experience within the Nubank app for booking flights and accommodations. The platform guarantees the best prices, provides alerts for ideal flight purchase times with international travel insurance included, and offers price variation protection.

Another significant advantage is the Ultravioleta Global Account, which allows users to manage balances in Brazilian Reais, US Dollars, Euros, and over 40 other currencies directly through the Nubank app. Recently, Nubank eliminated the exchange spread on BRL conversions to more than 40 currencies within the Ultravioleta Global Account, making Nubank Ultravioleta the top choice for currency exchange among global accounts.

Final Thoughts

In the increasingly competitive digital banking and travel tech space, Nubank’s decision to make its 10GB travel eSIM data perpetual and auto-renewable for Ultravioleta clients is more than just a feature upgrade—it’s a strategic response to evolving customer expectations and a reflection of broader market shifts. Unlike traditional telcos or even many travel eSIM providers like Airalo, Holafly, or Nomad, which typically sell one-off packages with fixed validity, Nubank is embedding global connectivity into a broader premium lifestyle ecosystem. This positions them closer to financial super-apps like Revolut or Wise, which combine global banking with travel-centric utilities—but with a more seamless integration into a digital-native credit and banking platform.

While Revolut, for example, offers competitive multi-currency accounts and travel insurance, its travel eSIM solution is still an add-on rather than a core benefit. Nubank’s approach—offering an eSIM that doesn’t expire, is embedded in a premium card experience, and paired with currency exchange benefits and integrated travel booking—is unique in Latin America and rare globally. It’s a sign of convergence between fintech, travel, and telecom that aligns with McKinsey’s prediction that embedded finance and super-app ecosystems will define the next wave of customer loyalty and retention strategies.

This move also anticipates the trend toward always-on global connectivity as standard for affluent and frequent travelers. As GSMA Intelligence has reported, the adoption of eSIMs is accelerating, with over 300 mobile operators supporting eSIM worldwide and usage projected to surpass 1 billion users by 2027. Nubank’s update is not just a convenience—it’s a long-term bet on digital-first travel and borderless financial services.

In essence, Nubank isn’t just offering a more flexible data plan. It’s redefining what a modern, premium banking relationship looks like: one where mobility, connectivity, and money management are tightly interwoven—and frictionless.