Mystifly, Google Cloud Partner for Travel Tech

Travel service solutions provider Mystifly said it is joining forces with Google Cloud to drive growth and innovation in the travel technology sector. Google Cloud Travel Tech

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The collaboration centres around integrating Mystifly’s Smart Selling Platform (SSP) with Google’s cutting-edge cloud services and generative AI capabilities.
Mystifly Chief Executive Officer Rajeev Kumar said, “Our partnership with Google Cloud supports Mystifly’s mission to modernize travel infrastructure across the entire ecosystem, delivering solutions that bridge old and new technologies and catering to the discerning needs of travellers and the efficiency of sellers and suppliers.” The B2B (business-to-business) company was founded in 2009.
Kumar said the company is solving core infrastructure problems because “at the end of the day, you can only deliver great B2C (business to consumer) experiences if the infrastructure is addressed”. He said 85 percent of Mystifly’s business and total revenues come from outside India.
“India contributes less than 15 percent of our revenues. And it’s been the case for the last 10 years …because we say travel is not really a country-bound activity,” he added.
The company has customers from American and European businesses as well as companies in Asia Pacific.
Mystifly was bootstrapped for the first seven years before raising USD 5 million from Recruit Holdings in Japan, becoming profitable from 2017 to 2019. Google Cloud Travel Tech  
Kumar said the company’s journey went to zero during the pandemic and “in less than 24 odd months from the time borders have started opening up, we’ve been able to… get back to where we were pre-Covid”.
And in that journey, the next stage for us is this Google partnership, which is very relevant in how we can bring in the seamlessness in terms of airline retailing,” he added.


Google Cloud is playing an increasingly important role in the travel technology sector, as companies across the industry are realizing the benefits of cloud computing. Google Cloud’s scalable and secure infrastructure, as well as its wide range of innovative services, are helping travel companies to improve operational efficiency, enhance customer experiences, and develop new products and services.

Here are some specific examples of how Google Cloud is being used in the travel technology sector:

  • Airlines: Airlines are using Google Cloud to manage large volumes of data, such as flight schedules, passenger information, and maintenance records. This data is used to improve operational efficiency, such as by optimizing flight schedules and reducing delays.
  • Hotels: Hotels are using Google Cloud to personalize the guest experience, such as by providing recommendations for local attractions and restaurants. They are also using Google Cloud to improve operational efficiency, such as by optimizing housekeeping and maintenance schedules.
  • Online travel agencies (OTAs): OTAs are using Google Cloud to provide a seamless booking experience for customers. They are also using Google Cloud to personalize travel recommendations, such as by recommending destinations and activities that are likely to be of interest to the customer.

In addition to these examples, Google Cloud is also being used in the travel technology sector to develop new products and services, such as virtual reality tours of destinations and artificial intelligence-powered chatbots that can answer customer questions.

As the travel industry continues to evolve, Google Cloud is well-positioned to play an even more important role. The company’s commitment to innovation and its deep understanding of the travel industry will help to ensure that Google Cloud remains a leading provider of cloud-based solutions for travel companies.

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