NTT DATA, a global digital business and IT services leader announces the release of the beta version of Mobicomma™, a MaaS (Mobility as a Service) solution for Tourists, on June 15 in Okinawa. Mobicomma is a MaaS environment for Tourists, a solution beyond daily mobility for the future where autonomous driving is realized. Mobicomma mobility-as-a-service

The several tablets installed in the vehicle allow passengers to share their travel itinerary, and suggestions for tourist spots based on their location and destination. Mobicomma brings a comfortable travel experience in the vehicle.
The car rental and car-sharing business operators would be able to add value to their original transportation business and find new opportunities to offer new in-vehicle businesses.
ORIX Auto Corporation will provide this service at their car rental shops around the Naha Airport from June to September¹. Tourism companies and local governments will also be able to use this system for their sightseeing services.
NTT DATA aims to commercialize Mobicomma in FY2023 and expand the number of car rental and car-sharing operators applying this system in the tourism industry. NTT DATA will also engage with the Automotive Company to develop the service for private vehicles and self-driving vehicles.

Background Mobicomma mobility-as-a-service

NTT DATA‘s corporate philosophy is using information technology to create new paradigms and values, which help contribute to a more affluent and harmonious society. To achieve this mission, the company will continuously create new businesses based on consumers’ needs collaborating with our customers and business partners across multiple industries.
As part of that movement, the Mobility Commerce Service Concept was launched in June 2020 to find potential opportunities for our mobility services aiming for the future where autonomous driving is realized. The company has completed technology verification testing, and trials to verify the effectiveness of services⁴ with various partner companies.
Based on these results, NTT DATA decided to release a beta version of its Mobicomma’s MaaS service for tourists on June 15. Mobicomma mobility-as-a-service