Bloomberg already gives the metaverse economy a valuation of $500 billion, which will become $2.5 trillion in less than a decade. Meanwhile, every day the salmon pages report new investments, each one more colossal than the previous one, in this virtual universe in gestation. Orange Spain opens a store in the metaverse and, in this way, becomes the first company in the Spanish telecommunications market to open commercial space in this new virtual world. metaverse spain

This store is part of the Orange Group initiatives at a global level, with the aim of testing the different possibilities offered by this virtual world to reinvent and enrich the experience of its customers. Fittingly, visitors to La Tienda Orange, en Realidad virtual, in the town of El Metaverso, will be able to buy a lot more than just mobile phones, with full-length movies, short films, and even trips to the moon on offer. Access to the store is easy and free from any computer, from 3D glasses, or even from a physical visit to real-world store, as long as seniors are accompanied by a youthful sales assistant or support expert.

There should be no stressful delays or parking problems. The data traffic leading up to the virtual shopping center flies in at 10Gbps and there is no problem finding a parking space thanks to high-speed storage mechanisms. Traffic is well organized by a multiple lane highway dubbed ‘La Red Rabanadas’ by local engineers, which translates as The Network Slices. These run on Orange Spain’s superhighway, the infamous Infinity Fiber over XGSPON.

The metaverse is separated into 3 areas

Once visitors are in the metaverse, there are three different areas: the Commercial Area (La Zona Comercial), with advisors, product and service displays, promotional rooms and manufacturers’ displays. There are bargains to be had here through ‘exclusive promotions. La Zona de Ocio, the leisure area, hosts competitions, games, and audiovisual content from Orange TV. Finally, there is the Amphitheater, a Zona in which to hold events. This enables physical stores to reproduce some of their actions in virtual space.

A considerable amount of infrastructure will be needed for some very data-intensive applications. Orange offers Immersive Now, a 360-degree event platform that it developed and is available on IOS, Android, and Meta Quest. Users can browse the content and use either virtual reality glasses or the gyroscope on their mobile for over 100 immersive experiences. These come in the form of movies, animated short films and documentaries from major studios such as Warner, Digital Domain, Red Bull and Circus of the Sun. Space exploration fans can experience live the launch of NASA’s Artemis rocket on its journey to the Moon.

Agreement with Meta for the Meta Quest 2 incorporation

Orange says it’s working to reinvent the customer experience through a new culture of virtual commerce in the wake of the emerging Metaverse. This first project is part of a global variety of experiments being shared across the Orange Group. It has also reached an agreement with Meta (the social media company formerly known as Facebook) for the incorporation of Meta Quest 2 in its portfolio of virtual reality devices.

Customers to Orange’s store in the metaverse will see brands such as Oppo, Honor, Huawei, Samsung, Xiaomi and Google on display. Customers can examine every item in with 3D visualizations, watch demos and promotions, and browse the online store.

Orange Spain invests 20% of its annual income into new services such as Metaverse

If customers want to see a sales representative in the store an avatar will dispassionately advise them on Orange products and services. This novel experience lets shoppers interact on a higher level, bringing the Metaverse experience closer to virtual reality as it aims to replicate the possibilities of the physical world, according to Orange. Customers who enter the new store in the metaverse will find discounts on the price of products and services that they decide to purchase and pay for in the physical store. Once they have registered their email and received a code, they can redeem it at the point of purchase.

Orange Spain invests 20% of its annual income on responding to the evolving needs of the modern customer, as they demand new services and content. Orange pioneered customer service improvements through WhatsApp and invented the ‘proximity proposal’ that has improved its Customer Help in Store service in 144 stores. “With the opening of our store in the metaverse, we have become a pioneer company in improving the experience of its customers who therefore have another point of contact with the company,” said Diego Martínez, director of the Orange Residential Business Unit.

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