If you’ve been watching the UK connectivity space, you’ve probably noticed a quiet but meaningful shift: IoT connectivity is finally getting simpler. KeySIM—already trusted by more than 500 UK businesses, NHS teams, and emergency services — just pushed that trend further with the launch of a new Narrowband IoT (NB-IoT) and LTE-M tariff designed specifically for large, low-bandwidth deployments.

The headline number is eye-catching on its own: £0.95 per month per SIM, plus a PAYG data rate of £0.005 per MB. For companies rolling out hundreds or thousands of devices, that’s the kind of simplicity and predictability that makes procurement teams breathe easier.

And yes—there’s a minimum order of 100 SIMs, which tells you exactly who this product is made for: serious IoT operators who need nationwide reliability without long-term contracts or bloated pricing structures.

What this new KeySIM tariff actually delivers

KeySIM’s NB-IoT and LTE-M connectivity runs across both Vodafone and EE, giving deployments a dual-network advantage. In the world of IoT—where devices sit in basements, on rooftops, inside cabinets, and in remote fields — having access to multiple MNO footprints isn’t a luxury; it’s a survival strategy.

This tariff is built for use cases where you don’t need full 4G bandwidth, but you do need deep indoor penetration, long device battery life and predictable, small bursts of data. Think:

• Smart meters
• Security alarms
• Environmental monitoring
• Tracking devices
• Industrial automation
• Remote sensors used by utilities, agriculture, logistics and local councils

These are deployments where thousands of small devices push tiny packets of data—and where the real challenge isn’t speed, but managing cost and infrastructure.

KeySIM co-founder Graham Robinson summed it up perfectly: IoT customers increasingly want connectivity that is simple, cheap, and contract-free. This plan is built around that exact philosophy.

Why simple matters in IoT more than ever

Anyone who has run an IoT project knows the pain points: complex billing models, multi-year contracts, difficult troubleshooting, high-volume commitments that lock you into pricing you didn’t want in the first place.

KeySIM is clearly positioning this tariff as the opposite of that.

The offer includes:

• No long-term contracts
• PAYG per-MB billing (flat, predictable)
• Access to the KeySIM management portal
• UK private core breakout
• Optional fixed private IPs and VPN

The company is also letting businesses request free test SIMs before committing. Again, this is aimed at the type of enterprise buyer who wants to validate coverage and platform functionality before pushing out thousands of devices.

For IoT integrators, hardware manufacturers or digital transformation teams in utilities or transportation, that’s a huge plus.

Where KeySIM fits in the wider NB-IoT and LTE-M market

This launch lands at an interesting moment. The UK’s NB-IoT and LTE-M landscape has been maturing quietly but steadily. Vodafone runs one of the most developed NB-IoT networks in Europe. EE’s LTE-M rollout has expanded coverage for mobile IoT devices that need mobility and low-power longevity.

Other players, like Eseye, Pangea, Pelion, Wireless Logic, and BICS, offer multi-network IoT connectivity as well — often paired with enterprise-grade dashboards, global roaming profiles, and device management platforms. But many of these solutions come bundled with multi-year commitments or higher entry pricing.

This is where KeySIM is carving out space: ultra-simple, ultra-low-cost, UK-focused IoT connectivity for companies that don’t need a global footprint but do need consistent NB-IoT and LTE-M access.

It’s notable, too, that NB-IoT adoption is accelerating. According to GSMA Intelligence and Analysys Mason, NB-IoT and LTE-M connections globally are expected to exceed 2.2 billion by 2030, driven by utilities, smart cities, and remote monitoring devices. Costs are falling, hardware options are expanding, and LPWAN standards are stabilizing—making this the perfect time for operators like KeySIM to push simplicity-first products.

Conclusion: Where this leaves KeySIM—and the IoT market—now

KeySIM’s new £0.95 NB-IoT/LTE-M plan is not just another SKU on a price sheet. It represents a shift toward frictionless IoT connectivity at a moment when the UK market genuinely needs it. Compared with bigger players like Eseye or Wireless Logic—who offer broader global coverage but also more complex pricing—KeySIM’s strength is its clarity. No contracts, no bundled commitments, no confusing data tiers.

This kind of straightforward UK-only LPWAN offer is likely to appeal to utilities, public sector teams, and industrial operators who want reliability without enterprise-level overhead. And judging by the broader NB-IoT momentum flagged in recent GSMA and Ericsson Mobility reports, the timing couldn’t be better.

IoT doesn’t need to be glamorous—it needs to work. And this is one more step toward making large-scale IoT deployments something that businesses can roll out without a headache.