iPhone 15 Pro Max Popularity Soars in 2024
In the bustling world of smartphones, staying ahead of the competition is no small feat. Yet, in the first half of 2024, the iPhone 15 Pro Max has taken the crown as the most shipped smartphone globally, following its predecessor’s success last year. most selling smartphone 2024
We’re diving deep into why this model is rocking the market, along with a snapshot of its close competitors.
The Rise of the iPhone 15 Pro Max
According to Omdia’s Smartphone Model Market Tracker, the iPhone 15 Pro Max shipped an impressive 21.8 million units from January to June 2024. But what’s driving this immense popularity?
High-End Appeal in Tough Times
Even amidst economic turbulence marked by high inflation and wage stagnation, consumers have opted for premium products. Isn’t it fascinating how luxury often shines through hard times? Here’s why:
- Perceived Value: Users see high-end phones as investments that they’ll keep longer.
- Quality Assurance: Apple’s brand loyalty ensures customers feel secure in their purchase.
- Features and Performance: The Pro Max offers cutting-edge technology that justifies its price tag, ranging between $1,199 and $1,599.
Comparing the iPhone 15 Series
While the iPhone 15 Pro Max leads, let’s take a glance at its siblings and their market performance.
iPhone 15 most selling smartphone 2024
Following closely, the iPhone 15 ranks as the second most popular device with 17.8 million units shipped. It’s a solid choice for those seeking premium features without going all out on the Pro Max.
iPhone 15 Pro and Plus Models
- iPhone 15 Pro: Holding the fourth spot, it boasts 16.9 million shipments.
- iPhone 15 Plus: Unfortunately, this model is lagging, with only 3.7 million units, landing it in the 28th position globally.
The Samsung Galaxy A15: A Strong Contender
Affordable Excellence
Coming in as the third most popular phone, the Samsung Galaxy A15 shipped 17.3 million units at a strikingly affordable price of $129. Here’s what makes it stand out:
- Value for Money: It caters perfectly to budget-conscious consumers.
- Upgrades from the A14: The A15 witnessed a bump from the previous model, which attained 12.4 million units.
Samsung’s Premium Lineup: The S24 Ultra
The Return of Premium Features
The Samsung S24 Ultra has also made waves, ranking fifth with 12.6 million shipments. Priced higher, its success owes much to Galaxy AI features, bringing in users looking for a premium experience.
Older Models Still Performing Well
iPhone 13: A Surprising Comeback
Interestingly, the iPhone 13, which has been around for three years, managed to ship 12.5 million units, outpacing the newer iPhone 14 by over a million. This model is becoming the go-to entry point for many new Apple users.
The Ultra-Low-End Market
Rising Demand
Even in the face of luxury brands battling it out, low-end models like the Xiaomi 13C and Samsung Galaxy A05, both around $80, are carving out their share of the pie. They are essentials for consumers looking for basic functionality over frills.
Key Features of Affordable Models:
- 4G Capabilities
- Entry-Level Specs: 4GB RAM, 50MP/2MP Camera
- Long Battery Life: 5000mAh capacity
Market Trends: The Road Ahead
Omdia’s Forecast
Expectations for the second half of 2024 paint a mixed picture. Shipments, which enjoyed a surge in the first half, are likely to see a decline. What drives this?
- Economic Uncertainty: Buyers are exercising caution.
- Saturated Low-End Market: Less room for growth as more budget phones flood in.
- Shift Towards Refurbished Devices: A rising trend that affects new device sales.
The High-End Advantage
Despite potential declines in some segments, premium phones priced over $600 are anticipated to remain strong.
Why Could This Be?
- Steady Replacement Cycles: High-value consumers tend not to hold back on upgrading.
- Emerging Markets: Interest from new consumers is steadily rising.
- AI Features: Cutting-edge innovations foster desire and demand for premium devices.
Summary: The Future of Smartphones
The iPhone 15 Pro Max is not just a phone; it’s a symbol of innovation and luxury amid economic challenges. As we look ahead, it’s clear that while some segments face dwindling demand, high-quality devices continue to thrive. Brands must adapt to shifting consumer preferences and economic realities to maintain their market positions. most selling smartphone 2024
“Low-end smartphone shipments have been increasing for more than a year, but this growth is expected to slow down, as pent-up demand from the pandemic is met and economic uncertainty continues. Additionally, there is no growth momentum in the $151-600 mid-end market. The rise of recycled (refurbished & secondhand) devices is limiting new demand growth. Longer smartphone replacement cycles and stagnant smartphone demand in advanced markets are further affecting the mid-end segment. However, the high-end segment (over $600) is anticipated to grow due to steady replacement cycles and new demand from emerging markets. The introduction of on-device generative AI in iPhones and other premium devices, which will also stimulate replacement demand. Nonetheless, this alone will not be sufficient to drive overall shipment growth at a higher rate.”
said Jusy Hong, Senior Research Manager at Omdia.
