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Apple re-takes 2nd place with strong iPhone 13 sales

Apple reported sales of $83.36 billion in the July-September 2021 quarter against $64.69 billion in the same period last year. 

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Apple has generated revenue of $38.86 billion from iPhone, $9.178 billion from Mac, $8.252 billion from iPad, $8.785 billion from Wearables, Home and Accessories and $18.277 billion from Services during its fourth quarter.iphone 13 sales

“The iPhone 13 had a strong start,” said Canalys Research Analyst Le Xuan Chiew. “Pre-orders were high and, unlike last year, Apple could use the full might of its retail stores to drive sales. For customers with a two- or three-year-old iPhone, the devices have proved a compelling upgrade, with better cameras, battery life and, of course, 5G. But Apple’s performance goes far beyond the iPhone 13.

For example, it sustained the momentum of the iPhone 12 with wholesale discounting behind the scenes. It is making rapid progress with new B2B channel initiatives around the world. And it continues to curry favor with network operators, helping to drive their user bases toward 5G, and getting iPhones prioritized in their portfolios. It will face some supply pressures and has softened its iPhone production target for Q4 2021. But Apple is a sourcing powerhouse, its high-end devices make it less exposed than many competitors, and it will be aiming for the number one spot next quarter.”

Canalys newsroom - Mobility service

“Android’s situation was less rosy, with shipments down 9%,” said Canalys Principal Analyst Ben Stanton. “But vendor fortunes were mixed. Samsung again struggled with supply of its Galaxy A series devices. Xiaomi also saw demand outstrip supply, but this was partly due to a blockbuster performance in the previous quarter, which depleted available stock. In contrast, OPPO and vivo had a rebound in Q3 after COVID ravaged core markets in South Asia in the previous quarter. And some other large vendors also saw positive signs, with Transsion and realme increasing shipments amid global expansion, and Lenovo thriving in the Americas as key competitor LG fell away. That said, outside of the top 10, smaller brands are generally suffering.”

“Shortfalls are now emerging at the high end too, with the lack of a Samsung Galaxy Note phone this year,” continued Stanton. “Samsung shipped over 3 million of its foldables, the Galaxy Z Flip3 and Fold3, in Q3 2021, which is impressive but not enough to fill the gap. Rivals are now circling this vacuum, with new devices such as Google’s Pixel 6 Pro and Xiaomi’s 11T Pro already in play. But as chipset shortages restrict supply, the real opportunity will not be high-end volume. Instead, the main opportunity will be strategic, as these brands will be able to build premium sentiment and gain key channel slots in operator portfolios.” 

Canalys newsroom

Worldwide smartphone shipments and growth
Canalys Smartphone Market Pulse: Q3 2021
Vendor
Q3 2021 shipments (million)
Q3 2021
market share
Q3 2020
shipments (million)
Q3 2020
market share
Annual
growth
Samsung
69.4
21%
80.2
23%
-13%
Apple
49.2
15%
43.1
12%
+14%
Xiaomi
44.0
14%
47.1
14%
-7%
OPPO
36.7
11%
31.1
9%
+18%
vivo
34.2
11%
31.8
9%
+8%
Others
91.9
28%
114.6
33%
 -20%
Total
325.5
100%
348.0
100%
-6%
Notes: percentages may not add up to 100% due to rounding;
OnePlus is included in OPPO shipments from Q3 2021
Source: Canalys Smartphone Analysis (sell-in shipments), October 2021


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Driven by wanderlust and a passion for tech, Sandra is the creative force behind Alertify. Love for exploration and discovery is what sparked the idea for Alertify, a product that likely combines Sandra’s technological expertise with the desire to simplify or enhance travel experiences in some way.