Infobip, a global cloud communications platform and a member of Oracle PartnerNetwork (OPN), today announced it has enhanced its relationship with Oracle, becoming an Independent Software Vendor (ISV) with access to Oracle Integration Cloud. Oracle Software Vendor partner infobip

Businesses using any Oracle solution can access Infobip’s omnichannel platform through the Oracle Cloud Marketplace (OCM). They can quickly orchestrate powerful interactions, help increase customer satisfaction, boost sales, and improve campaign performance.

Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications and services offering unique solutions, including ones that extend Oracle Fusion Cloud Applications.

Infobip’s communication channels will enable businesses to deliver conversational experiences across many sectors including banking and financial services, retail and e-commerce, and hospitality and leisure. Through Infobip’s collaboration, Oracle users will gain customer insights, enabling them to adjust campaign strategies and nurture leads across every stage of the buying process.

“Oracle is committed to providing leading customer experience solutions that help our global business-to-business and business-to-consumer customers use data more intelligently to significantly enhance the engagements they have with their customers,” said Stephen Streich, group vice president of product management, Oracle Marketing. “Our collaboration with Infobip will give our customers access to the latest communication solutions to help continuously deliver value.” Oracle Software Vendor partner infobip

Infobip started its collaboration with Oracle in 2018 as a member of OPN. Infobip’s solutions have helped businesses deliver personalized, omnichannel messaging and nurture customer relationships across WhatsApp, Viber, and SMS. More than 18 billion interactions have been managed across 65 customers through these integrations so far.

Veselin Vuković, Global VP for Strategic Alliances & Partnerships at Infobip said: “With the ability to integrate our full omnichannel communications platform across any Oracle solution, available through Oracle Cloud Marketplace, we can help enterprises, no matter their sector or use case, create conversational experiences that increase conversions, boost sales and drive loyalty.”

Native Oracle Communication Tools

Oracle solutions often come with built-in communication functionalities. Infobip’s omnichannel platform complements and expands on these functionalities in several ways. Firstly, Infobip offers a wider range of communication channels, including SMS, voice, email, chat apps like WhatsApp and Viber, and Rich Communication Services (RCS). This allows businesses to create a more unified and personalized customer experience across different touchpoints. Secondly, Infobip provides advanced features like customer journey orchestration and analytics, which can be especially valuable for businesses seeking to automate and optimize their communication workflows. By integrating with Infobip, Oracle users can leverage these capabilities without needing to build them from scratch.

Other Cloud Communication Platforms (CCPs)

While Infobip shares the core functionalities of other Cloud Communication Platforms like Twilio, Sinch, and MessageBird, it stands out in a few key areas. Infobip boasts an extensive global network, with direct connections to over 800 telecom operators worldwide, potentially offering businesses greater reliability and reach, particularly in emerging markets. Additionally, Infobip focuses on providing industry-specific solutions, catering to the unique communication needs of sectors like banking and finance, retail, or hospitality. This can be advantageous for businesses seeking a platform that understands their specific compliance requirements and customer engagement strategies.