Gaming is hot right now. Hailed as the next frontier for the advertising industry, in–game advertising is set for a meteoric rise.

In-game advertising is a monetization strategy that game developers use to boost their game’s revenue. Game developers earn money and get paid by showing mobile game ads to their users.

According to the Research Dive new report, the global in-game advertising market is expected to gather a revenue of $17,591.6 million by 2030, growing at a CAGR of 11.0% during the 2022-2030 timeframe.

Dynamics of the In-game Advertising Market:

Drivers: Strategic alliances in the form of business acquisitions and partnerships among the key players of the in-game advertising market are predicted to be the primary growth drivers of the market. Moreover, the growing usage of social media platforms is expected to boost the market further in the forecast period.

Opportunities: Rising popularity of mobile-gaming applications is anticipated to offer huge growth opportunities to the market in the analysis timeframe. Along with this, the increasing number of total smartphone users across the globe is predicted to provide the market with numerous investment opportunities.

Restraints: However, the inability of the devices to support certain games may hamper the growth trajectory of the in-game advertising market.

Covid-19 Impact on the In-game Advertising Market:

The Covid-19 pandemic has had a negative impact on several businesses and industries. This is due to the lockdowns that were put in place by government authorities across the world to check the spread of the virus. Some markets such as the in-game advertising market, however, have benefited due to the unique circumstances that were created due to the pandemic. The digital entertainment industry, of which in game advertising is a part, has seen a huge surge in demand due to the pandemic-induced lockdowns. The mandatory nature of these lockdowns has compelled people to stay at home, which has led them to engage in mobile gaming applications which have, in turn, helped this market to grow.

Segments of the In-game Advertising Market:

The report has divided the market into a few segments based on type, device type, and regional analysis.

• By type, the static ads sub-segment of the in-game advertising market is estimated to have the most dominant market share and garner a revenue of $8,033.2 million by 2030. Since software developers are increasingly relying on static ads to promote their games, the static ads sub-segment is projected to benefit hugely in the forecast period.
• By device type, the smartphone/tablet sub-segment is anticipated to have the fastest growth rate and rise with the highest CAGR of 11.9%. Increasing demand for mobile gaming and social media platforms, along with growing internet penetration across the globe, is predicted to boost the sub-segment in the forecast timeframe.
• By regional analysis, the in-game advertising market in the North American region is predicted to have the highest market share and is estimated to register a revenue of $5,731.3 million by 2030. Heavy investments in the advertising industry and growing internet penetration in the continent are the two leading factors that are expected to help the market grow in this region.

Significant Market Players:

Some prominent players of the in-game advertising market are

These players are developing various business strategies like product development and enhancement, mergers and acquisitions, partnerships, and collaborations to gain a commanding position in the market.

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