Indosat Ooredoo Hutchison (IOH) is taking a big swing at the premium connectivity market—and it’s doing it with Apple at its side. Through its IM3 Platinum brand, the company has rolled out a new bundle pairing the IM3 Platinum eSIM with the freshly launched iPhone 17 series. The pitch is simple but powerful: buy your new iPhone, activate your Platinum eSIM instantly, and travel between Indonesia, Singapore, and Malaysia without roaming fees. For anyone who travels frequently within the region, this is a very real value upgrade.

This is also a strategic move. As Apple’s official telco partner in Indonesia, IM3 Platinum is positioning itself as the go-to postpaid service for users who want premium connectivity without the usual setup headaches. The idea is to combine cutting-edge hardware, an AI-driven network, and simplified international roaming—all in one package that doesn’t require carrying a physical SIM.

What the Platinum Bundling Offer Actually Includes

The bundle covers Apple’s entire new lineup: the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. Customers who sign up for the Platinum 125 Package get a hefty 125GB base data allowance, plus an additional 125GB of 5G quota. That’s a total of 250GB — more than enough for streaming, tethering, and heavy work use.

Because everything runs through an eSIM, activation is nearly instant. There’s no waiting for a SIM card, no QR codes at physical stores (unless you want help), and no separate roaming activation. Once you land in Singapore or Malaysia, your phone simply stays connected without extra fees. It’s a friction-free experience that many travelers in Southeast Asia will appreciate.

For domestic use, the extra 125GB 5G quota taps into IM3’s expanding 5G footprint — a network that’s been rolling out across key Indonesian cities. And to make the deal even more accessible, IM3 Platinum offers 0% installments starting at IDR 1.5 million per month through various financial partners. A nice touch: customers also get a complimentary Apple Power Adapter, something Apple no longer includes in the box.

IM3 Platinum’s Push for Premium: AI Network, Scam Protection, and 30-Second Assistance

One of the strongest parts of this bundle is what sits behind it: IM3 Platinum’s upgraded ecosystem. The company has been leaning hard into what it calls its “AI-based Platinum Network,” designed to optimize connectivity based on usage patterns and traffic conditions.

Customer support also gets a premium touch. The Platinum Assistance service guarantees a response within 30 seconds — something few telcos in the region attempt to promise. And then there’s SATSPAM+, IM3’s anti-scam and anti-spam system powered by AIvolusi 5G technology. It screens for fraud, sends alerts, and provides summaries like a digital assistant that’s actually useful.

In an era where Asian consumers face increasing volumes of scam calls and phishing attempts, this feature alone will appeal to high-trust, convenience-driven customers.

Where Customers Can Get the Bundle

The bundle is available across several IM3 stores, including Indosat HQ (KPPTI), Kota Kasablanka, Metropolitan Mall Bekasi, Karawaci Tangerang, and Lippo Mall Puri. Customers can also get the same benefits — including 0% installment options — from major Apple partners such as iBox, Digimap, Erafone, Hello Store, and Blibli.

Of these, iBox remains the most prominent, given its position as Indonesia’s largest Apple reseller and its role as an Apple Premium Partner and Apple Authorized Service Provider. This setup ensures customers get full hardware support, not just a retail transaction.

Why This Move Matters in the Larger Connectivity Landscape

This launch isn’t happening in a vacuum. Telcos across Asia are increasingly building hardware-plus-service bundles around eSIM as they look to differentiate themselves. Smartfren, Singtel, CelcomDigi, and Globe in the Philippines have all been experimenting with eSIM-first packages, though very few of them combine instant roaming, premium support, and large data allowances in a single offer.

With international travel rebounding and eSIM adoption skyrocketing — GSMA Intelligence reports that eSIM usage will surpass 1.5 billion devices globally by 2025 — bundling premium phones with seamless cross-border connectivity is becoming a competitive battleground. The iPhone 17 series only accelerates this trend, since it’s among the most eSIM-optimized smartphone ecosystems.

What makes IM3 Platinum stand out is the “roaming-free” angle. While many operators promote simple roaming activations or discounted packages, very few are offering automatic, fee-free connectivity across neighboring countries. For frequent business travelers in Southeast Asia, this is a strong differentiator.

IM3 Platinum vs. Similar Regional Offers

Market comparison

Singtel offers excellent postpaid roaming plans, but they require activation and add-on fees. CelcomDigi and Maxis in Malaysia provide multi-country roaming packs but still rely heavily on physical SIMs for many users. Meanwhile, eSIM-first travel players like Airalo, Airhub, and Nomad focus on international data but don’t bundle local voice, premium support, or device installments.

IM3 Platinum’s bundle blends the strengths of both worlds — travel eSIM convenience with full-featured local telco benefits — and that positions it well in a market that’s shifting quickly toward seamless, borderless connectivity.

Conclusion

IM3 Platinum’s new bundle with the iPhone 17 series isn’t just another telco promo — it’s a clear signal of where the industry is heading. As Southeast Asia becomes increasingly interconnected and traveler expectations rise, telcos that offer frictionless international connectivity will set the pace. By combining instant eSIM activation, regional roaming-free travel, AI-driven protection, and premium customer service, IM3 Platinum is playing in the same arena as leading regional operators — and in some areas, outpacing them. If competitors want to match this, they’ll need to think beyond traditional roaming and embrace the global-first, borderless experience that modern travelers now expect.