Iberia Promotes Corporate Travel for SMEs by Revamping its On Business Programme
Iberia continues to promote the recovery of its corporate traffic and, more specifically, the segment made up of SMEs and entrepreneurs, who were the first to resume business travel after the pandemic. iberia Business Programme
Thinking about these small- and medium-sized companies, Iberia is improving its On Business programme, which already has 22,000 registered customers -18,000 in Spain and 4,000 in Europe and Latin America- and aims to increase its SME portfolio by 25% in the next year.
On Business is Iberia’s loyalty programme which allows SMEs to save money and have greater control over their spending on corporate travel, accumulating points and benefiting from discounts and promotions. More information here: https://www.iberia.com/es/empresas/on-business/
Exclusive Call Centre for SMEs iberia Business Programme
Now, Iberia is improving this programme with the launch of an exclusive call centre in Spain, with a new telephone number (918 790 033) that will be operational from 9 a.m. to 7 p.m., Monday through Friday.
In parallel, online customer service is easier to use, with a new exclusive form for On Business members, which can be accessed from their company profile and the airline’s website.
Another new and improved feature of the On Business programme is electronic invoicing, which provides SMEs with ease and speed, and is now available on the customer dashboard, at all times and from anywhere.
In addition, Iberia opens a new communication channel with its On Business members through a newsletter with more personalised content, which includes a summary of customers’ activity: the points they have accumulated and their expiration date, the flights taken or exchanged, and the points obtained by using the Iberia Cards Business card.
In Spain, Iberia strengthens its Air Shuttle Service, and recovers all the frequencies operated before the pandemic, with up to 86 weekly frequencies between Madrid and Barcelona. Customers may choose from up to 15 daily flights each way, with Wednesdays being the busiest day. This means that the Spanish airline will offer nearly 700,000 seats, slightly more than in 2019, mainly because the route will be operated by greater-capacity Airbus A320neo aircraft.
This Winter Season Iberia Returns to its Pre-Pandemic Activity Levels
The winter season has just begun for the airline industry, and at Iberia it will be defined by the return to all its pre-pandemic activity levels.
The winter season runs from 29 October to 25 March and, in the last quarter of 2022, Iberia will operate at 95% of its 2019 capacity, while in the first quarter of 2023, thanks to the arrival of new aircraft, it will register a capacity increase of 5 percentage points compared with 2019, which, in the overall season, will translate into an offer that matches the network of flights and frequencies it offered before the pandemic.
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