Hyatt Hotels Corporation has recently entered into a strategic technology partnership with Sabre Corporation, a leading provider of software and technology for the global travel industry. This collaboration will see Sabre’s SynXis Central Reservation System becoming the primary Central Reservation System (CRS) for Hyatt hotels starting in 2024.

The integration of Sabre’s technology will significantly enhance Hyatt’s reservation capabilities, streamline its operations, and provide a seamless and efficient experience for guests. This includes a faster search and booking process. This move follows Hyatt’s recent announcement of Hyatt PrO, an initiative aimed at optimizing its revenue management system.

Hyatt Adopts Sabre’s Tech for Streamlined Reservations

Eben Hewitt, Chief Information Officer at Hyatt, stated, “All of our business decisions are driven by our purpose – we care for people so they can be their best – and that begins with empathy and listening. As part of our transformative growth journey, we heard directly from owners and franchise management companies that we had an opportunity to create a more efficient and streamlined Central Reservation System. After a very thorough evaluation, we decided that Sabre would be the perfect provider for Hyatt’s global portfolio to make the search and booking process even better for guests.”

The SynXis Central Reservation System will be leveraged to design Hyatt’s new system, which aims to make the guest search and booking process smoother and increase visibility for property availability.

This will be achieved through:

• Flexible calendar search: Guests searching for availability will have a more intuitive and efficient calendar view, including key dates when special promotions are available, as well as when World of Hyatt members can redeem their points for the highest value.
• Enhanced rooms and rates view: Hotels will be able to quickly synchronize reservation modifications, enabling guests and colleagues to access newly available rooms in real time. Hotels will also be able to share dynamic packages allowing guests to individually customize aspects of their stay.
• Efficient booking: The platform is designed to simplify the booking process by unlocking the best rates for guests through advance purchase rates and streamlining the processing for hotel colleagues.

Scott Wilson, President of Sabre Hospitality Solutions, expressed his excitement about the partnership, stating, “At Sabre, we are committed to enabling our customers in achieving their goals by delivering the technology that forms the foundation of their operations and future innovation. This collaboration represents our dedication to empowering the hospitality industry and elevating the guest experience.”

This partnership is part of Hyatt’s commitment to simplifying hotel systems while creating property-level flexibility with best-in-class applications like Hyatt PrO. Hyatt’s unique vision for innovative capabilities aims to create a differentiating value proposition for Hyatt owners and operators and deliver customization in areas that drive competitive advantage.

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