As travel becomes increasingly digital, seamless connectivity is no longer a luxury but an expectation. Hubby eSIM, the Dutch start-up dedicated to enhancing travellers’ experiences through an easy-to-use, reliable, and affordable internet connection, is calling on the travel industry to include mobile connectivity as an essential part of their product offering. travel eSIM solutions

By doing so, travel providers not only offer an added perk to their customers but also create valuable opportunities to engage with travellers, ensure a seamless journey, and strengthen customer loyalty.

“Travellers expect connectivity throughout their journey, and travel providers aim to be involved in the trip beyond just the booking,”

says Thijs van der Wijk, founder and CEO of Hubby eSIM. “By offering eSIMs as an add-on or part of the travel package, providers not only enable travellers to stay connected with loved ones but also create a direct communication channel. This empowers travel providers to ensure a smooth experience, engage in meaningful interactions, and open the door to upselling opportunities while staying closely connected to the traveller’s needs throughout the entire trip.”

This call to action comes in the context of Con-X 2025, an event organized by Travelgate in Majorca (Spain), which will bring together Online Travel Agencies (OTAs), hotel groups, airlines, travel tech providers, and independent operators to foster human connections at a time when the travel sector is going through a deep technological transformation. As a sponsor of the event, Hubby eSIM will offer Con-X 2025 attendees a free 20 GB-eSIM for Spain. Participants can claim their eSIM through the Con-X app.

Custom eSIMs that boost brand value and traveler experience

Hubby’s connectivity solutions improve the value proposition of brands and the experience of their customers. The eSIMs, developed hand-in-hand with the travel providers, are presented as a white-labeled eSIM app and offer the following benefits:

• Mobile internet connectivity at local rates, which are 95 % cheaper than roaming prices.
• Available in more than 200 countries and regions.
• Internet access with the customer’s regular mobile number.
• Tailored to the needs, look, and feel of travel brands.
• Simple installation through an intuitive app accessible for all ages before departure.
• The eSIMs are shareable, which makes it an ideal solution for families or groups, and are valid for one year.

Final thoughts

Incorporating mobile connectivity into travel offerings is no longer a forward-thinking gesture—it’s a competitive necessity. Hubby eSIM’s proposition reframes connectivity not merely as a convenience but as a strategic enabler for deeper engagement, loyalty, and revenue diversification. As digital expectations evolve, travellers increasingly judge brands not by the journey they book, but by the value they deliver across the entire travel lifecycle. By integrating seamless eSIM solutions, travel providers can finally bridge the gap between pre-trip planning and in-destination experience, positioning themselves not just as facilitators of travel, but as indispensable digital companions.