Zagreb just danced its way into the future of fitness. Hrvatski Telekom has brought Croatia its first-ever Gym Rave, an electrifying event where music, movement, and smart technology collided. Set in a club-like atmosphere filled with DJ beats, neon lights, and high-energy workouts, over 200 participants trained and competed—all while staying connected without their phones, thanks to Hrvatski Telekom ’s MultiSIM service. This immersive fusion of nightlife vibes and cutting-edge tech redefined what it means to break a sweat in the digital age.

More than 200 participants trained, danced and competed in six dynamic fitness challenges at THE Fitness and Padel Hall. The most successful won valuable prizes, including the latest Apple Watch S10.

Gym Rave is a new global trend that brings the energy of a night out into the world of fitness, creating a motivating environment for working out with music and light effects. Participants show up in sportswear with neon details and glow sticks, and instead of alcoholic drinks, they reach for smoothies and healthy beverages.

One of the technological highlights that evening was a holographic demonstration of the Apple Watch S10’s features, which participants used to track their progress during the challenges. The event also showcased Hrvatski Telekom’s MultiSIM service, which connects a smartphone and smartwatch using the same number, providing an ideal solution for an active lifestyle and complete freedom of movement without the need to carry a phone.

Branka Bajt, Director, Brand Sector, Hrvatski Telekom

Gym Rave is an excellent example of how, for the first time in Croatia, we’re combining technology, an active lifestyle, and community into an experience that resonates with young people. Through events like this, we’re putting cutting-edge technology in the service of sports, entertainment, and connection, digital and physical alike. With the MultiSIM service and Apple Watch, smart technology becomes an ally in everyday life. It helps us stay present, active, and connected without anything slowing us down or distracting us. For Generation Z, who see fitness as a way of life rather than something they must do, it’s important that we create content and events that are relatable, meaningful, and inspiring.

Gym Rave is part of the broader “Find Your Flow” campaign through which Hrvatski Telekom promotes wellbeing, freedom of movement, and smart use of technology among young people. Through offline and digital activations, the campaign includes collaborations with influencers, challenge series, personalized content, and exclusive benefits within the Magenta Moments loyalty program.

Hrvatski Telekom Sets the Standard in Connected Mobility

As of now, Hrvatski Telekom is the only mobile operator in Croatia offering a MultiSIM service that allows users to share a single phone number across multiple devices, such as smartphones and smartwatches. This service is compatible with both Android-powered smartwatches and Apple Watches, enabling independent connectivity without the need for a nearby smartphone.

Other major Croatian mobile operators, including A1 Croatia and Telemach, provide eSIM services, which allow users to activate a mobile plan without a physical SIM card. However, these eSIM services do not currently support the MultiSIM functionality that enables the same phone number to be used simultaneously on multiple devices.

Therefore, if you’re seeking the convenience of a single number accessible across various devices—particularly beneficial for active lifestyles or situations where carrying a phone is impractical—Hrvatski Telekom ‘s MultiSIM service is currently the exclusive option available in the Croatian market.