Hotels.com and Olympique de Marseille announce official partnership
Hotels.com® and Olympique de Marseille officially announced their partnership, bringing together hotel accommodation experts and France’s most historic football clubs.
The partnership begins now and will continue through June 2022. Hotels.com becomes the “official supplier of accommodation for Olympique de Marseille” over the next three years.
Aude Ducharme, Senior Brand & Global Advertising Manager for Hotels.com said: “Go Olympiens! We are delighted to team up with Olympique de Marseille, one of the most emblematic, best-performing and most followed clubs in the history of French football. Our commitment to this club underlines our desire to develop sports partnerships and strengthens our position as a leader in online tourism worldwide, as well as in France, a market that is particularly promising for us.”
Marseille is the fastest-growing domestic destination Hotels.com and Olympique de Marseille
With this partnership, Hotels.com unveils new data on tourism, revealing that in France and Marseille is the fastest-growing domestic destination, with hotel demand up 25%* compared to other major French cities, including Lyon (+15%) and Bordeaux (+20%). A trend emerged between 2017 and 2018 with a first increase of 10%. As Marseille is especially popular with the French, international demand is also on the rise. Hotels.com has seen demand from visitors from the United States (+25% over the previous year), the United Kingdom (+25%), Korea (+15%) and Brazil (+45%) soar.
As part of this agreement, Hotels.com will have its logo affixed to the team’s shorts for Ligue 1 matches — including the home, away, and third jersey. The brand will also be present in stadiums, notably on billboards and the jumbotron. Finally, it will also appear online, on the club’s social media and in the club’s email communications.
“We are proud to be the partner of an international brand such as Hotels.com. We welcome Hotels.com with enthusiasm and ambition, eager to put our passion and creativity at their disposal. We look forward to working with them over the next three years, “said Laurent Colette, Managing Director of Olympique de Marseille. Hotels.com and Olympique de Marseille
Hotels.com is a leading online accommodation booking website that, while a direct competitor, operates under the same parent company, Booking Holdings, as Booking.com.
